Savvy Sellers to Gather Around the Watercooler and Share 'Successful Sales Strategies'

SAN ANTONIO, March 11 /PRNewswire-FirstCall/ -- AT&T Inc. announced today an online interactive forum for small businesses to discuss new strategies for attracting buyers and increasing sales. As part of AT&T's commitment to help small businesses grow, the AT&T Watercooler, a community forum on AT&T's small business Web site (http://www.att.com/OnwardSmallBiz), presents Successful Sales Strategies, the first of a series of online discussions, on Friday, March 14, at 1 p.m. EDT.

AT&T Watercooler forums aim to help small business owners and managers find answers to questions key to the success of small businesses everywhere. The online forums allow users to interact and exchange ideas and successes with other small business owners on a variety of topics relevant to the growth of small business.

Successful Sales Strategies will cover such topics as attracting repeat customers and meeting sales goals. Participants can share and address questions, struggles and concerns that small business owners have in developing effective sales strategies in a highly competitive market. Participants can register for the event at http://smallbiz.att.com/community/watercooler.

"To help small businesses grow, AT&T continually looks for new ways to help them learn and share valuable information," said Ann Rotatori, AT&T vice president, Business Marketing. "With the Watercooler, business owners can share what they've learned in previous Web seminars, what they've learned from our online library of articles and the experiences they've had themselves."

The March 14 discussion at the Watercooler serves as one of the components of AT&T's small business sales education program. Chet Holmes, sales leader and author of the national best-seller "The Ultimate Sales Machine," recently led the online seminar Four Ways to Double Sales. A recording of this and other Web seminars are available on the Onward Small Business Web site at http://att.com/OnwardWebSeminar. The next online seminar focuses on Web 2.0 strategies for businesses and takes place March 25.

Also as part of the program, the following articles are available online to help small businesses develop their sales strategies:

* "Dramatically soup up your sales process using current sales staff!" -- http://smallbiz.att.com/article?id=38901&MaxRows=9&StartRow=0&SearchTag=&Searc hText=chet%20holmes

* Use these three smart tactics to personalize marketing messages and

increase sales" -- http://smallbiz.att.com/article?id=35009&MaxRows=9&StartRow=0&SearchTag=&Searc hText=increase%20sales

* "How to establish a promotional mix" -- http://smallbiz.att.com/article?id=19094&MaxRows=9&StartRow=10&SearchTag=&Sear chText=increase%20sales

* "Growing sales through leadership" -- http://smallbiz.att.com/article?id=37654&MaxRows=9&StartRow=10&SearchTag=&Sear chText=increase%20sales

The Watercooler complements AT&T's industry-leading portfolio of communications products and services for small businesses. This portfolio includes voice, broadband Internet, messaging, wireless, advertising and search-engine-marketing solutions through AT&T Real Yellow Pages and YELLOWPAGES.COM. Other solutions include business Wi-Fi service, Web hosting, Unified Messaging, remote data storage, network security, data transport and other Internet Protocol-based services designed for the unique needs of small to midsize businesses.

About AT&T

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

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