Mira Sorvino Teams Up with Crest Whitestrips Premium to Offer the Gift of a Reunion!

NEW YORK, Oct. 31 /PRNewswire/ -- Reunite with a smile this holiday season and spend time with the people who mean the most to you! This holiday season, award-winning actress, Mira Sorvino, and award-winning brand, Crest Whitestrips, are on the search to help a deserving family smile brighter with a reunion of a lifetime at an exciting destination for up to 10 family members. The holidays are the perfect opportunity to reunite with loved ones- whether near or far- to look back on fond memories and create new ones to cherish for a lifetime.

"I'm very excited to be a part of this holiday program with Crest Whitestrips Premium," says Mira Sorvino. "Since I travel for work, I know first hand how difficult it is to be away from your family and friends, so I cherish the precious time that I spend with them. I'm delighted at the opportunity to reunite a family for an exciting trip that will keep them smiling throughout the holiday season."

To enter this unique sweepstakes in which families across America can enter, visit http://www.reunitewithasmile.com/ starting October 29, 2007 through November 26, 2007 to submit a short essay and photo illustrating your most memorable holiday moment. Entrants will be narrowed down to the top 25 finalists by a panel of judges and then America will vote on their favorite submission! Americans can log on to vote for the contestant they think is most deserving of a reunion from December 4 through December 23, 2007.

The contestant with the most votes will be reunited with up to 10 of his/her family members at an exciting destination for the reunion of a lifetime. The winning contestant will be announced on December 27, 2007. To help make more families smile brighter this season, for every box of Crest Whitestrips Premium that is sold throughout the duration of the sweepstakes, Crest Whitestrips will make a $1 donation to Habitat for Humanity, up to $10,000.

Last year, the Sculley family won a family reunion trip to New York City. Crest Whitestrips Premium reunited the family complete with a private guided tour of Broadway and Central Park. Eight family members were reunited and had a chance to spend quality time with each other.

"We had a memorable family reunion filled with delicious food, laughter and fun," says Judy Sculley, an 11th and 12th grade English teacher from Fort Wayne, IN. "Not only did we enjoy spending time in New York, but it was a wonderful opportunity for my family, which is spread throughout the country, to reunite. This family gathering was the opportunity of a lifetime and we are so thankful that Crest Whitestrips Premium was able to help make this possible. We certainly smiled the entire trip!"

Remember to check back often at http://www.reunitewithasmile.com/ to vote for your favorite contestant and encourage friends and family to do the same. The contestant to receive the most votes will win a grand prize trip to an exciting destination for up to 10 of his/her family members, which includes airfare, hotel accommodations and many more thrilling activities. The grand prize winner can choose from one of six tropical or winter-getaway destinations including New York City; Miami, FL; Park City, UT; Cancun, Mexico; San Diego, CA; and Burlington, VT. Each family member will also get a box of Crest Whitestrips Premium to keep them smiling bright all year long!

Reunite with your family and friends this holiday season with the trip of a lifetime. For your chance to win a family reunion and celebrate the holidays with a smile, visit http://www.reunitewithasmile.com/.

About Crest Whitestrips

Crest Whitestrips makes it easy and affordable to get a bright, white smile by using the same enamel-safe whitening ingredient dentists use to get out stains on and beneath the surface of teeth. Since 2001, Crest Whitestrips has helped bring brilliant, beautiful, brighter, whiter smiles to more than 30 million people. These people have made Crest Whitestrips their best beauty secret, transforming their smiles into the must-have accessory of the season. For more information, visit http://www.whitestrips.com/.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.