30.06.2006 17:27:00
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Cingular Wireless Revving Up Pit Stop Racing Experience During the 24th Annual Great American 4th of July Picnic and Fireworks at Town Point Park in Norfolk
NORFOLK, Va., June 30 /PRNewswire/ -- Cingular Wireless, the primary sponsor of the No. 31 Richard Childress Racing Chevrolet driven by Jeff Burton, is revving up the Cingular Pit Stop for the Fourth of July celebration events at Town Point Park. Cingular Pit Stop is a mobile, interactive fan experience that travels to key race markets and includes a replica tire changing station that challenges participants to see what it's like to be on Jeff Burton's pit crew. Fans can also compete against each other on the TEAM Cingular Pit Box that features the latest EA Sports NASCAR Thunder video game for the chance to win TEAM Cingular memorabilia.
It also serves as a popular platform for Cingular, the nation's largest wireless carrier with more than 55 million customers, to showcase its wide range of products and services. Product displays feature Cingular's latest wireless handsets and give fans the opportunity to "touch and feel" them and make phone calls to anywhere in the U.S. or send text and multimedia messages to friends and family. Visitors to the Pit Stop can also create digital post cards in front of the bright orange No. 31 Cingular Chevrolet that they can later view and download from http://www.cingular31.com/. Existing and potential customers can purchase products, accessories and service plans on-site at the mobile store.
Recognizing the active lifestyle of today's race fans, Cingular takes Pit Stop to high-traffic areas like the Great American 4th of July Picnic and Fireworks celebration throughout the racing season. In 2006, Cingular Pit Stop will visit more than 10 races and related events in markets such as Ft. Worth, Charlotte, Bristol and Atlanta.
This year marks Cingular's fifth season as a primary sponsor of the No. 31 Richard Childress Racing Chevrolet and Burton's second year behind the wheel. He is currently 6th in the Cup point standings in 2006 with three Top 5 finishes and ten Top 10 finishes. For his career, he has 17 wins, three poles, 97 top-five and 166 top-10 finishes.
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving 55.8 million customers. Cingular, a joint venture between AT&T Inc. and BellSouth Corporation , has the largest digital voice and data network in the nation -- the ALLOVER(TM) network -- and the largest mobile-to-mobile community of any national wireless carrier. Cingular is a leader in third generation wireless technology. Its 3G network is the first widely available service in the world to use HSDPA (High Speed Downlink Packet Access) technology. Cingular is the only U.S. wireless carrier to offer Rollover(R), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com/. Get Cingular Wireless press releases emailed to you automatically. Sign up at http://cingular.mediaroom.com/.
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