RaySat Broadcasting Corporation Announces Provider Alliances For AT&T CruiseCastSM Service

RaySat Broadcasting Corporation (RBC) today announced it has formed strategic alliances with six of the world’s leading providers of hardware, software, satellite and other services to enable delivery of AT&T CruiseCast^SM service, an exciting new source of entertainment in family vehicles. AT&T CruiseCast is the breakthrough service that will provide 42 channels of satellite TV and radio to the rear seat entertainment system.

Yoel Gat, Chairman and CEO of RaySat Broadcasting Corporation, announced the strategic alliance at the Satellite 2009 industry conference here today.

"We will deliver some of the most popular networks in the U.S. and the content providers expect the AT&T CruiseCast service to deliver a high-quality experience while securing their digital content end to end,” Gat said. "It was imperative for us to pick premier vendors that have proven technology, and build upon their expertise, rather than reinvent the wheel.”

The suppliers include:

• Intelsat (http://www.intelsat.com), the leading provider of fixed satellite services worldwide, provides the space segment and teleport services.
• ST Electronics (http://www.stee.stengg.com) provides the circuitry that enables the line-of-sight blockage protection for the service.
• Hyundai Digital Technology (HDT) (http://www.hdt.co.kr/) manufactures the in-vehicle receiver used to transmit AT&T CruiseCast service.
• NDS (http://www.nds.com), provides the Conditional Access System, Middleware and Integration services.
• Harmonic (http://www.harmonicinc.com) provides encoders and other equipment used in the teleport to support the delivery of service.
• Synchronoss (http://www.synchronoss.com) provides subscriber account management and the service-activation front-end for AT&T CruiseCast service.
• RaySat (http://www.raysat.com/), the leading manufacturer and supplier of low-profile, in-motion, Ku-band, phased-array satellite antennas, provides the compact roof-top antennas.

"Extending AT&T’s brand for the home and mobile handset markets into cars demanded that we pick ‘best of breed’ providers to assure we could deliver high quality and reliable entertainment service for passenger vehicles,” said Gat. "We’re proud to say these alliance members help us achieve that goal.”

AT&T CruiseCast service enables families, commuters and mobile professionals to watch satellite video channels anywhere in the country. The AT&T CruiseCast service will have a robust lineup of 22 TV and 20 satellite radio channels that will include a variety of kids and family, documentary, music, comedy, news and sports programming at launch.

The AT&T CruiseCast service utilizes breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world’s premier telecommunications company. RBC, a privately held U.S. company is working with the business development group at AT&T to introduce the new product to the marketplace.

The AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, etc.

For more information, please go to www.cruisecast.com

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name "AT&T CruiseCast.” Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV’s that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute AT&T CruiseCast via a network of automotive dealers, consumer electronics retailers, and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE^® magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.