Given the Freedom to Choose, Fortune Trumps Fame, Reveals Chase Survey; 85 Percent Would Select $10,000 Over Changing Places For a Day with Trump, Tiger or Oprah

Chase Freedom provides unprecedented consumer control, choice andflexibility by giving cardmembers the ability to change between cashback and points and take their earned rewards with them. With a simpleearning structure and unmatched flexibility, Chase Freedom signifies anew era in the competitive credit card rewards marketplace. (For moreabout Chase Freedom, please see separate release titled "ChaseReinvents Rewards With Unprecedented Consumer Control, Choice andFlexibility" issued Sept. 18, 2006.)

The online "Change It Up Survey" of 1,191 U.S. adult Americans wasconducted by Greenfield Online. It explored aspects of life that, ifgiven the choice, people would like to change. From changing personalattributes and lifestyles with celebrities to changing jobs and placesof residence, the survey was one part of a comprehensive researcheffort commissioned by Chase in its development of Chase Freedom.

"Our history of innovation is fueled by feedback from ourcardmembers," said Carter Franke, chief marketing officer of ChaseCard Services, the company's credit card division. "In a time whenother card programs are cutting back on flexibility and rewards, wespecialize in products that meet the needs of our customers, and thissurvey offers a quick glimpse into their busy, dynamic lifestyles."

The Freedom to Move, Manage A Fortune and Shed A Few Pounds

The daily grind is getting to people. When asked about the onething they would choose to change in their daily life, Chase's "ChangeIt Up Survey" found most want the freedom to explore a new city (26percent), get a different job (21 percent) or experience a less hecticschedule (17 percent). Rather than life in the limelight, respondentschoose heir/heiress (24 percent) as their most desired profession,beating out CEO of a Fortune 500 company (15 percent), movie star (10percent) and professional athlete (9 percent).

While most shy away from the lifestyles of superstars, some starqualities are admired. Male survey respondents sided with Jet Li'smartial arts skills (26 percent) over Derek Jeter's athleticism (24percent) and Brad Pitt's looks (22 percent). Females in the surveyselected Janet Jackson's abs and stomach (40 percent) over JuliaRoberts' smile (21 percent) and Sheryl Crow's voice (15 percent). Thewaistline weighed in as the favorite physical feature to change amongboth men and women with 41 percent selecting a skinnier trim over newteeth (19 percent) and hair (10 percent).

Survey Results Signal Need for Flexibility

The Chase Freedom "Change It Up Survey" looked at more thancelebrity smiles. Research findings also solidified the need forcredit cards with more options and greater consumer control andflexibility as individual preferences varied by age, region andlifestyle. For example, the survey found people from the South andthose age 55 and older are more likely to choose cash back, whileMidwesterners and those between the ages of 25 and 34 say they areseeking easy rewards redemption programs.

"The survey highlights that every consumer is different," addedFranke. "With individual needs changing by age, occupation, region andlifestyle, we felt it was best to simplify the process for everyoneand, with Chase Freedom, provide as much flexibility and control aspossible."

Why Chase Freedom Works

Chase Freedom distances itself from other credit cards through itsunique combination and choice of rewards, enabling customers to earncash back easily with a simple earning structure and redemptionoption. Consumers who want access to a rich rewards collection canearn points toward brand-name merchandise, gift certificates fromleading retailers and restaurants, and travel on most airlines. ChaseFreedom is blink-enabled, allowing fast and easy purchases throughcontactless payment systems at more than 30,000 merchant locationsnationwide.

Chase Freedom's simplified rewards program offers many benefitsfor consumers, including:

-- Every purchase earns rewards;

-- Triple rewards are earned on eligible everyday purchases at grocery stores, gas stations and quick service restaurants;

-- For customers earning cash back, the more they save, the more they earn with $50 in bonus cash for every $200 in rewards earned;

-- Flexibility to change between cash back and rewards points as their needs change;

-- No loss of cash or points when changing between rewards; and

-- No annual fee.

As with all other Chase credit cards, Chase Freedom represents thequalities synonymous with the Chase brand - innovation, flexibility,convenience, and great service. Chase Freedom is offered as aMasterCard or Visa. Consumers can learn more at www.chase.com/freedom.

About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financialservices firm with assets of $1.3 trillion and operations in more than50 countries. The company has more than 100 million credit cardsissued. Under the Chase and JPMorgan brands, the firm serves millionsof consumers in the United States and many of the world's mostprominent corporate, institutional and government clients. Informationabout the firm is available at www.jpmorganchase.com.