23.05.2006 18:02:00
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Dayanara Torres Co-Authors Children's Book Exclusively for Crest Healthy Smiles Program
CINCINNATI, May 23 /PRNewswire/ -- Actress and former Miss Universe, Dayanara Torres, will release her first children's book exclusively for Crest Healthy Smiles, a national oral health outreach program, that will help educate young children and their families about the importance of proper oral care. The book, written in English and Spanish, chronicles the experiences of a brother and sister as they take their first trip to the dentist. It will be released in limited quantity for free beginning May 23, 2006 through July 29th, just in time for summer reading. Consumers can order their free copy by calling toll-free 1-866-989-9968 or by logging onto http://www.cresthealthysmiles.com/ for details.
"As a Mom of two young boys, I know it's difficult for parents to get children excited about brushing their teeth and going to the dentist," says Dayanara Torres. "This book, titled Ricky and Andrea's Healthy Beautiful Smiles is a great way for children to prepare for a trip to the dentist and learn how to care for their teeth in a fun and engaging way that really speaks to them. I am really proud of its message and so happy to be partnering with Crest Healthy Smiles again to help spread oral health education to families nationwide."
"One of the biggest impediments to combating the oral health epidemic is a lack of awareness and education on how to prevent tooth decay - the single most chronic childhood disease," said Dr. Ivan Lugo, 2005 president of the Hispanic Dental Association. "It is necessary that we continue to introduce educational tools such as this book to help children and parents understand the importance of preventative care."
A US Surgeon General report revealed that forty-seven percent of all low- income Hispanics living in the US have untreated tooth decay. An alarming twenty-five percent of low-income children have not visited a dentist before entering kindergarten. Crest Healthy Smiles strives to provide educational materials within these communities to effect real change in the oral health of children and families in need.
Torres, who was an aspiring orthodontist, has worked with various charitable organizations that benefit children. She believes that starting children on an oral hygiene regimen when they are young will help ensure that they grow up with healthy teeth and gums. This month, Torres will host a book reading session at the Hank Kline Boys & Girls Club in Miami to help promote oral health awareness among America's youth. As part of the program's continued commitment to helping children achieve and maintain healthy, beautiful smiles, Crest Healthy Smiles will donate copies of the book to Boys & Girls Clubs in Miami, FL and San Juan, Puerto Rico.
Crest Healthy Smiles in the Community
Since its inception in 2000, Crest Healthy Smiles has worked with Boys & Girls Clubs of America to bring Club children low or no-cost dental care, access to dental professionals, oral health education and toothbrushes and toothpaste. Eight fully-operational Crest Smile Shoppes exist in Clubs throughout the country, and Clubs also run a specially designed curriculum, the Cavity-Free Zone, several times each year. Two additional Crest Smile Shoppes are also located at the Fitzsimons Air Force Base in Denver, CO and at the Tri County Community Dental Clinic in Appleton, WI.
Crest Healthy Smiles brings oral care to children in underserved communities through partnerships with dental schools, mobile dental vans, and through grassroots and community events. Crest Healthy Smiles also reaches 90 percent of first-graders through its in-school oral health education programs.
For more information on Crest Healthy Smiles, log onto http://www.cresthealthysmiles.com/.
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About Dayanara Torres
Discovered in her hometown of Toa Alta, Puerto Rico, at 17, Dayanara Torres has enjoyed a rewarding international career as a model, television, movie and music star, and most importantly, as the mother of two children. As Miss Universe, Dayanara's humanitarian work focused on disadvantaged and poverty-stricken children throughout the world. She became an international ambassador for UNICEF and endowed the Dayanara Torres Foundation which provided aid and scholarships to destitute families in the Philippines. More recently, she was featured in a national breast cancer awareness campaign and a domestic violence prevention campaign. Dayanara has now partnered with Crest to educate children and their parents about oral health through the Crest Healthy Smiles national program.
Media Contacts: DeVries Public Relations Cristina Calzadilla +1-212-891-0421 ccalzadilla@devries-pr.com Katie Hamlin +1-646-253-0205 khamlin@devries-pr.com P&G Media Contact: Laura Brinker +1-513-780-7370
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