Experience the Fusion of Mobile Communications and Entertainment with Texas Instruments at CTIA Wireless 2006

LAS VEGAS, March 30 /PRNewswire/ -- At the core of the evolving wireless landscape, Texas Instruments Incorporated (TI) will showcase the latest mobile products and solutions that enable its customers to innovate in a world driven by demand for on-the-go entertainment and productivity. At CTIA Wireless 2006, April 5-7, at the Las Vegas Convention Center, in Central Hall - Booth #1039, TI experts will address the latest wireless trends, applications and technologies, including mobile DTV and entertainment, security, connectivity, DRP(TM) and single-chip mobile phone solutions. TI's comprehensive portfolio of wireless and digital consumer electronics technologies brings the hottest features and capabilities to wireless devices, and delivers industry-leading solutions to wireless networks worldwide. For more information on TI's presence at CTIA, see: http://www.ti.com/ctia2006 .

TI CTIA ACTIVITIES

TI will also host an exclusive panel during CTIA, "Beyond Borders: the Changing Wireless Landscape." TI and leaders from the new wireless ecosystem, including Kodak, Mobile ESPN, Modeo and others, will detail how the evolution of mobile communications and entertainment has led to a different kind of convergence -- the unexpected collaboration of leaders from within and beyond the mobile industry. TI CEO Rich Templeton will kick off the event with introductory remarks on the future direction of wireless innovation. Key details follow:

Date: Thursday, April 6 Time: 1:30 - 2:30 p.m. Location: Las Vegas Hilton, Ballroom G (a short walk from the Convention Center) Panel Moderator: Roger Entner, vice president of Wireless Telecom, Ovum Featured Experts: * Brian Marks, general manager for Mobile Imaging, Eastman Kodak Company * Manish Jha, senior vice president and general manager, Mobile ESPN * Michael Schueppert, chief executive officer, Modeo * Gilles Delfassy, senior vice president, TI's Wireless Terminals Business Unit * Robbie Blinkoff, principal anthropologist with Context Research

TI will also be represented by seven of its wireless experts speaking on the following topics at CTIA and several co-located shows:

* "Top Wireless Predictions for 2010," at The Official CTIA Press Reception on Tuesday, April 4, at 6 p.m. at the Stirling Club in Turnberry Place. Speaker: Doug Rasor, vice president and manager for worldwide strategic marketing. * "Mobile TV and Personal Broadcasting," at the IEEE Wireless Communications and Networking Conference on Wednesday, April 5, at 2 p.m. in Room 232 at the Las Vegas Convention Center. Speaker: Dr. Bill Krenik, wireless advanced architectures manager, Wireless Terminals Business Unit. * "Services and Support for Mobile High-Speed Data Offerings," at the Tower Technology Summit on Wednesday, April 5, at 2 p.m. in Room N210, North Hall, at the Las Vegas Convention Center. Speaker: John Smrstik, worldwide marketing manager, Wireless Infrastructure Products. * "Complementary Unicast/Broadcast/Podcast Topologies and Open Standards in Mobile DTV," at the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting on Thursday, April 6, at 10 a.m. in pavilion 9 at the Las Vegas Hilton. Speaker: Yoram Solomon, president of the Mobile DTV Alliance, and director, strategic marketing and industry relations for TI's Mobile Connectivity Solutions. * "CTIA Educational Session: Device Plenary," on Thursday, April 6, at 3:30 p.m. in room N101, North Hall, at the Las Vegas Convention Center. Speaker: Gilles Delfassy, senior vice president, Wireless Terminals Business Unit. * "Frequency-Domain ICI Estimation, Shortening, and Cancellation for OFDM Receivers," at the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting on Thursday, April 6, at 4:20 p.m. in pavilion 4 at the Las Vegas Hilton. Speaker: Charles Sestok, wireless communications systems engineer, DSP Systems R&D. * "Handset System Architectures for Mobile DTV," at the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting on Friday, April 7, at 3 p.m. in pavilion 9 at the Las Vegas Hilton. Speaker: Rick Wietfeldt, chief technology officer of Cellular Systems, Wireless Terminals Business Unit. TI CTIA DEMONSTRATIONS

Experience demos that illustrate how TI continues to enable its customers to innovate in a world driven by demand for on-the-go entertainment and productivity including:

Cellular Solutions * See high-end gaming and multimedia come to life on a feature phone powered by TI's OMAPV1030 processor, one of the industry's most integrated and optimized EDGE solutions. This demo will showcase "Need for Speed," a high-quality 3D game from Ideawork3D, and Philips Multimedia suite. * Discover TI's unique "LoCosto" single-chip cell phone platform -- the industry's first scalable single-chip architecture designed to address multiple market segments, from ultra-low-cost, GSM-only handsets with a black-and-white screen to mid-range, GPRS-based devices featuring a camera and MP3 player. See how for the first time, wireless handsets can be made as compact as match boxes, inexpensively enough to open up new markets around the world. OMAP(TM) Platform * Experience the power of TI's innovative OMAP3430 applications processor, the first processor in the new OMAP 3 architecture, based on Virtio's VPOM-3430 Virtual Platform that provides a complete simulated environment for the OMAP3430 hardware and software platform prior to silicon availability. * View DVD-quality Windows Media(R) Video on a Nokia S60-based handset powered by TI's OMAP2430 applications processor. This exciting demo underscores TI's leadership in multimedia application processing and HLOS support in the 3G space. * Experience Kodak's Perfect Touch(TM) technology, powered by TI's OMAP2430 processor, which enhances camera image quality and increases ease of sharing of camera phone images from phone-to-phone, phone-to- web and phone-to-print. Booth visitors can take a photo, see the image as taken and after it has gone through Kodak's Perfect Touch technology, and transfer and print the picture at the Kodak picture maker kiosk in TI's booth. Mobile Connectivity Solutions * Watch live mobile DTV broadcasts on TI's Hollywood(TM) single-chip mobile DTV solution from Modeo's DVB-H network in Las Vegas. TI has partnered with PacketVideo, Silicon & Software Systems Ltd. (S3) and SRS Labs, Inc. to deliver a complete DVB-H hardware and software solution. The demo features the pvTV(TM) Reference Platform, powered by TI's OMAP2420 processor and DTV1000 Hollywood(TM) single-chip DVB-H solution with audio enhancements using SRS Mobile HD(TM) and DVB-H software provided by S3. * TI will demonstrate its real world Bluetooth(TM)/802.11 coexistence package for mobile devices. The coexistence demo runs a VoWLAN call routed to a Bluetooth headset using TI's WiLink(TM)4.0 WLAN solution and BRF6150 Bluetooth single-chip solutions, powered by an OMAP850 applications processor. * Discover the benefits of TI's NaviLink(TM) 4.0 GPS single-chip solution delivering the industry's smallest discrete GPS solution. Leveraging TI's innovative DRP(TM) technology, the NaviLink 4.0 processor delivers the lowest-cost, highest-performing GPS solution for mobile handsets without sacrificing battery life. Wireless Infrastructure Solutions * Check out TI's complete portfolio of wireless infrastructure analog products and solutions for 2.5G, 3G and WiMAX. This includes crest factor reduction engines, data converters, direct upconverters including the entire transmit chain, clocking solutions, amplifiers, and complete radio frequency transceiver chipsets for solutions ranging from 1.4MHz to 5.9HGHz. * See the latest wireless infrastructure DSPs for 2.5G, 3G and WiMAX applications, supporting all air interfaces and all base station form factors -- from pico to macro. TI will highlight its newest 1 GHz DSP -- TMS320TCI6482 -- with optimized software libraries for pico base stations and WiMAX. Applications from OMAP Developer Network Members

TI will showcase members of its OMAP Developer Network who will demonstrate the compelling applications available today for mobile devices using TI's OMAP processors. These demonstrations will highlight the exciting features and services being added to new mobile handsets in the areas of mobile DTV, gaming, multimedia, entertainment and user interface. Software developers to be represented include:

* Barking Lizard * PacketVideo * Imagination Technologies * Silicon & Software Systems (S3) * Ingenient * Tao * McubeWorks * TAT * MSX * Virtio Texas Instruments - Making Wireless

TI is the leading manufacturer of wireless semiconductors, delivering the heart of today's wireless technology and building solutions for tomorrow. TI provides a breadth of silicon and software and 15 years of wireless systems expertise that spans handsets and base stations for all communications standards, wireless LAN, Bluetooth, A-GPS, mobile TV and Ultra Wideband. TI offers custom to turn-key solutions, including complete chipsets and reference designs, OMAP(TM) application processors, as well as core digital signal processor and analog technologies built on advanced semiconductor processes. Please visit http://www.ti.com/wirelesspressroom for additional information.

About Texas Instruments

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at http://www.ti.com/ .

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