08.01.2008 05:01:00
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AMD Equips OEMs to Deliver the Ultimate Visual Experience(TM) with Forthcoming AMD LIVE!(TM) Ultra Desktop and Notebook PCs
AMD (NYSE:AMD) today announced AMD LIVE!™
Ultra, a new PC brand to help consumers identify forthcoming desktop and
notebook PCs designed to deliver the ultimate visual entertainment
experience. AMD LIVE! Ultra-branded PCs will be powered by AMD
multi-core platforms for desktop and notebook PCs, codenamed "Spider”
and "Puma,”
respectively. Thanks to innovative AMD technology, such as AMD Phenom™
9000 Series quad-core processors, forthcoming AMD Turion™
Ultra mobile processors and ATI Radeon™ HD
graphics, AMD LIVE! Ultra PCs will be packed with more computing power
plus cutting-edge visual performance to meet consumers’
demands for increasingly rich, high-definition (HD) digital
entertainment.
As an ideal companion to next-generation AMD LIVE! Ultra PCs, AMD LIVE!™
Explorer software is an easy-to-use PC application designed to deliver a
unique entertainment experience on AMD LIVE! PCs. AMD LIVE! Explorer
offers an immersive, 3D approach to browsing a PC’s
complete digital media library while also enjoying a video, TV program
or Internet access in the same window.
"Many of today’s
consumers cite entertainment as the number one use for their PCs, which
represents a significant new direction throughout the computing industry,”
said Bob Brewer, corporate vice president of marketing and strategy, AMD’s
Computing Solutions Group. "Built on our
next-generation platforms, AMD LIVE! Ultra PCs intensify and enhance the
popular AMD LIVE! solution, renewing our commitment to enable the most
advanced, visually rich and realistic digital #28001 entertainment,
delivering the Ultimate Visual Experience™ to
consumers whenever and wherever they choose.”
Leading OEMs and system builders worldwide are expected to offer AMD
LIVE! Ultra-branded desktop and notebook PCs bundled with the AMD LIVE!
Explorer application. This combination will allow consumers to interact
with their digital media like never before while enjoying the ultimate
computing power of AMD’s next-generation
platforms that combine innovative technology, such as AMD Phenom
quad-core processors or forthcoming AMD Turion Ultra mobile processors,
with the stunning visual performance enabled by ATI Radeon HD graphics
solutions and AMD chipsets.
"To get a truly great multimedia experience
you need a graphics solution that is up to the task, and integrated
graphics solutions have simply not been good enough,”
said Rob Enderle, principal analyst for the Enderle Group. "AMD’s
discrete graphics solutions not only provide the immersive experience
consumers are looking for on desktop and notebook PCs, they are easy to
use, which makes it much more likely that the consumer will actually see
this benefit.” AMD LIVE! Ultra PCs
The AMD LIVE! Ultra brand has been developed to designate forthcoming
desktop and notebook PCs offering the ultimate in computing power and
extreme visual performance made possible by combining AMD’s
quad-core or dual-core technology with ATI Radeon HD graphics solutions
and AMD chipsets. Each of the components of AMD’s
next-generation technology platforms are designed to work better
together, delivering the performance needed to fully enjoy
high-resolution HD video for an incredible PC experience that is also
energy efficient and scalable.
"We are pleased to deliver high-performance,
AMD LIVE!-branded media center PCs that maximize performance for
mainstream consumers,” said Kenn Walker,
chief technologist, Gateway, Inc. "We applaud
AMD for their efforts in the digital media space to help our customers
unlock the potential of powerful entertainment PCs.”
Leading OEMs and system builders worldwide are expected to start
introducing AMD LIVE! Ultra desktop PCs during the first half of 2008
and AMD LIVE! Ultra notebook PCs during the second half of 2008.
AMD LIVE! Explorer
The AMD LIVE! Explorer application allows consumers to easily browse
their music, photos and videos in a 3D, moving carousel format, or surf
the Internet, while simultaneously watching live television or video
files stored on their PC.(a) For a truly unique entertainment
experience, AMD’s OEM and system builder
customers will have the option of customizing the AMD LIVE! Explorer
browser with their own applications to be bundled with an AMD LIVE! or
AMD LIVE! Ultra desktop or notebook PC.
"Like Alienware, AMD continues to push the
boundaries of immersive entertainment experiences with compelling
innovations such as the AMD LIVE! Explorer and their new technology
platforms codenamed ‘Spider’
and ‘Puma’,”
said Patrick Cooper, director of product group, Alienware. "We
look forward to offering AMD LIVE! Explorer to complement the visually
rich, interactive media experience delivered by our award-winning
Hangar18: HD Entertainment Center.”
Leading computer manufacturers Acer, Alienware, ASUS and MSI intend to
offer the AMD LIVE! Explorer for optional download on select AMD LIVE!
desktop PCs available in European and U.S. retail stores in early 2008.
Other PC OEMs and system builders are actively evaluating the AMD LIVE!
Explorer application.
"We look forward to offering consumers the
latest benefits with the new AMD LIVE! Explorer,”
said Allen Jong, director, Stationary Computing Business Unit, Acer Inc. "Innovative
AMD solutions are an ideal complement to the Acer Aspire desktop PC.
Acer strives to provide customers with fresh technologies that are
designed to empower and fulfill their true needs.”
AMD LIVE! Explorer also is now available for download free of charge to
AMD customers with select AMD-based PCs that meet minimum system
requirements. For more information, please visit www.amdlive.com.
About the AMD LIVE! Solution
The complete AMD LIVE! hardware and software solution includes AMD LIVE!
desktop and notebook PCs, AMD LIVE! Home Cinemas, AMD LIVE! Home Media
Servers, the AMD LIVE! Entertainment Suite and the AMD LIVE! Explorer.
Since 2006, AMD LIVE! systems such as PCs, Home Cinemas and Home Media
Servers have been available from leading OEMs and system builders
worldwide, including #28001 Acer, Alienware, ASUS, Dell, Fujitsu Siemens
Computers, Gateway, HP and MSI, among others.
The AMD LIVE! solution is the smarter choice to help consumers connect
their valued digital media to their favorite consumer electronics;
consolidate their media files and devices; store and protect precious
digital memories; and enhance digital media to make it more interactive,
enjoyable and personalized. More information and free software downloads
are available at www.amdlive.com.
About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide. For more information,
visit www.amd.com.
Attn. Media: For product images and more information, please visit www.amd.com/amdlive/presskit.
(a) May require a separately purchased TV tuner card, such as the ATI TV
Wonder™ line of tuner cards.
© 2008 Advanced Micro Devices, Inc.
AMD, the AMD Arrow logo, AMD LIVE!, AMD Phenom, AMD Turion, The Ultimate
Visual Experience, ATI TV Wonder, ATI Radeon and combinations thereof,
are trademarks of Advanced Micro Devices, Inc. Other names are for
informational purposes only and may be trademarks of their respective
owners.
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