05.06.2007 04:01:00
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AMD Empowers PC Industry to Deliver Innovative Small Form Factor Solutions With DTX and New Energy-Efficient Processors
Further advancing the availability of energy-efficient platforms, at
Computex today, AMD (NYSE:AMD) announced the finalization of the DTX
specification, an open standard initiated by AMD to enable the
development of small form factor PCs. AMD also introduced new 45-watt
energy-efficient processors based on 65nm technology, the AMD Athlon™
X2 dual-core processor BE-2350 and the AMD Athlon X2 dual-core processor
BE-2300. These innovations help AMD deliver on its commitment to lead
the world to energy efficient processing by empowering OEMs and system
builders to deliver smaller, quieter computing solutions for the home or
office desktop, as well as other locations throughout home.
Industry partners including Albatron, Asus, Cooler Master, ECS,
Gigabyte, MSI, Silverstone, and Thermaltake are demonstrating functional
DTX demonstration platforms at AMD Booth #TF1I at Computex, Hall 4 TICC
with the intent to deliver systems later in 2007.
"AMD remains committed to enabling our
ecosystem partners, and the ecosystem as a whole, to develop systems
that are not only energy-efficient, but also visually compelling for end
users,” said Bob Brewer, corporate vice
president and general manager, Desktop Division, AMD. "Our
leadership of the DTX initiative, combined with the introduction of new
energy-efficient desktop processors, demonstrates AMD’s
belief that an open standards approach to driving innovation is the best
way to enable solutions to exceed the needs of commercial customers and
consumers.” Industry continues to rally behind energy-efficient solutions
Just six months since AMD first introduced the DTX draft guidelines, AMD
has received industry support as well as functioning designs from OEMs,
ODMs, component vendors and other industry stakeholders rallying around
the possibilities and benefits of developing DTX-based small form
factors.
"Strengthening our position as an innovative
motherboard manufacturer, ASUS is proud to support AMD’s
vision for standardized, open components for small form factor PCs that
offer system builders the ability to expand product portfolios by
manufacturing specially designed DTX motherboards that fit into a
DTX-compliant chassis,” said Joe Hsieh,
director of ASUS’s Motherboard Business
Department. "Launching our family of DTX
motherboards in Q4 of this year will allow us to offer our customers’
access to truly innovative solutions that lower system size and power
consumption, while boosting aesthetics and performance.”
With the release of these final guidelines, AMD is helping to empower
the PC industry to develop open platforms and components with an
emphasis on cost efficiency, system options and backward-compatibility.
"Enhanced proliferation of small form factor
desktops can help to significantly spur growth in the overall desktop PC
category. Key to any additional growth in small form factor desktops is
smaller motherboards, which enable greater design flexibility and new
opportunities for desktop innovation,” said
Richard Shim, senior research analyst, Personal Computing, IDC. "IDC
believes a widely supported small motherboard specification can
accelerate the adoption of small form factor desktops, starting in the
commercial desktop market and extending into niches within consumer
desktop.”
Energy-efficient processors from AMD not only enable differentiated
solutions, but are extremely conducive to developing smaller and sleeker
form factors that take up less space and are designed to operate
quietly. Small form factor PCs can also help cut down on energy consumed
and have less impact on the environment than traditional PC form
factors. Benefiting both consumers and businesses of all sizes,
energy-efficient AMD Athlon X2 processors enable system designs that are
capable of reduced noise and heat emissions with extended longevity, for
a quieter and more pleasant computing experience in offices and homes.
AMD’s new line of energy-efficient 45-watt
processors is particularly well suited for standardized small form
factors, including those adhering to the DTX specification.
Dell, Fujitsu Siemens Computers, Lenovo, and leading system builders
worldwide continue to support platforms based on energy-efficient AMD
Athlon processors.
"Dell is committed to delivering the most
energy-efficient desktops in the industry and AMD plays a key role in
helping us deliver on that promise,” said
Darrel Ward, director, Dell Product Group. "With
the security, reliability and manageability of Dell’s
award-winning OptiPlex 740, 45 watt AMD Athlon X2 processors allow us to
pack performance and customer choice in a power-efficient package.” "With our energy-saving ESPRIMO Professional
PCs, Fujitsu Siemens Computers continues to leverage our green product
strategy and exceed even environmental standards as set by law and
market conditions,” said Andreas Thimmel,
senior vice president Business Clients, Fujitsu Siemens Computers. "By
launching the new energy-saving edition of our ESPRIMO PC, powered by 45
watt, energy-efficient AMD Athlon X2 processors, Fujitsu Siemens is
pleased to offer desktop users the benefits of best-in-class performance
capabilities and low power consumption. Both Fujitsu Siemens Computers
and AMD have a long tradition of developing innovative solutions that
combine optimal productivity with exceptional energy efficiency.” "Lenovo is committed to building the
best-engineered PCs, and energy efficiency continues to play an
important role in our PC design,” said Tom
Tobul, executive director, product marketing Lenovo. "We
are pleased to support AMD's launch of its new energy-efficient AMD
Athlon X2 processors as we develop innovative products that are powering
businesses today.” AMD supports ENERGY STAR®
Version 4 specification
The introduction of 45-watt AMD Athlon X2 processors is the latest
effort by AMD to deliver energy-efficient platform solutions with
technologies such as AMD Cool’n’Quiet™
technology. In March 2005, the U.S. Environmental Protection Agency
(EPA) awarded Cool’n’Quiet
technology special recognition for advancing energy-efficient computer
technologies. AMD expects that systems built using energy-efficient AMD
desktop processors can meet, and in many instances exceed, the new
system requirements from the EPA’s ENERGY
STAR Version 4 computer specification, effective July 20, 2007.
"The speed of innovation is powering an
energy-efficiency revolution in the computer industry,”
said Bob Meyers, deputy assistant administrator for EPA's Office of Air
and Radiation. "Through a new ENERGY STAR
specification for computers, EPA and innovative technology partners like
AMD are developing energy-efficient technologies that help build a
sustainable environment for future generations.”
In conjunction with the introduction of AMD's new 45-watt processors at
Computex, AMD is also announcing that it is beginning a transition to a
new desktop model numbering convention designed to clearly communicate
product improvements and differences. The new convention, which AMD
plans to apply to upcoming products, is designed to create more visible
model increments representing the step function performance of
multi-core processors in many usage scenarios. As new processors are
introduced, the new system should be increasingly valuable in
identifying and distinguishing AMD processors. For more information on
AMD desktop processor model numbers, please visit http://www.amd.com/us-en/Processors/ProductInformation/
0,,30_118_9485_13041^13076,00.html. (Due to its length, this URL may
need to be copied/pasted into your Internet browser's address field.
Remove the extra space if one exists.)
NOTE TO EDITORS: In the Internet address noted in this news release,
there is a "caret" between 0,,30_118_9485_13041 and 13076,00.html. This
symbol may not appear properly in some systems.
Pricing and availability
These energy efficient processors are available immediately, with the
AMD Athlon X2 dual-core processor BE-2350 priced at $91 and AMD Athlon
X2 dual-core processor BE-2300 priced at $86, both for 1K unit PIB.
About AMD
Advanced Micro Devices (NYSE:AMD) is a leading global provider of
innovative processing solutions in the computing, graphics and consumer
electronics markets. AMD is dedicated to driving open innovation, choice
and industry growth by delivering superior customer-centric solutions
that empower consumers and businesses worldwide. For more information,
visit www.amd.com.
© 2007 Advanced Micro Devices, Inc.
AMD, AMD Athlon, the AMD Arrow logo, and combinations thereof, and Cool’n’Quiet
are trademarks of Advanced Micro Devices, Inc. ENERGY STAR is a
registered trademark of the U.S. Government. Other names are for
informational purposes only and may be trademarks of their respective
owners. Quote Addendum
Customers continue to support the DTX open standard with commitments to
deliver DTX motherboards and chassis, as well as demonstrations of
functioning DTX systems at AMD Booth #TF1I at Computex, Hall 4 TICC.
"At Albatron, we are proud to support AMD’s
leadership in driving standardization for smaller, more energy efficient
PCs with our leading edge motherboard engineering capability,”
said Darryl Chan, Product Marketing Director of Albatron. "The
new open standard DTX form factor, designed to be backwards compatible
with current ecosystem offerings, presents us with a powerful platform
to innovate and launch a family of DTX-compatible motherboards in the
fourth quarter of this year that empower compact desktop systems,
combining such stellar benefits as electricity savings, quieter
operation, upgraded aesthetics and reduced heat emission.” "By pioneering the development of DTX
specifications, we believe that AMD has increased the momentum on the
evolution of desktop systems into smaller form factors with lower
thermal design power,” said Roger Lin, CEO at
Cooler Master. "As a leading provider of
cutting-edge products with superior cooling capabilities, Cooler Master
sees this standardization as a major step forward for the PC industry as
a whole and intends to wholeheartedly support the widespread adoption of
PCs that take up less space, are more aesthetically pleasing and reduce
energy consumption.” "We applaud AMD’s
DTX open standard specifications that have revolutionized the small form
factor market and provided end users the twin benefits of size advantage
and power savings,” said SF Chang, Associate
VP at ECS. "As DTX brings to market an SFF
standard suited for developing chassis that embrace the consumer look
and feel, we look forward to launching our DTX-compliant chassis later
this year and offering our customers a quieter, more pleasant computing
experience in offices and homes everywhere.” "AMD’s development
of the DTX specification represents the future of small form factor PCs
and at Gigabyte, we are proud to collaborate with AMD to help enable the
broad adoption of a path breaking solution,”
said Bill Hong General Manager of ODM B.U. at Gigabyte. "By
teaming up with AMD on yet another venture to accelerate efficiency and
increase compatibility, we look forward to opening up new desktop
computing possibilities for our customers with the availability of our
new line of DTX motherboards that will be backward-compatible with the
existing ATX infrastructure, by the end of 2007.” "As a provider of leading-edge PC hardware
solutions that are easy to integrate, while boosting overall system
performance, MSI is proud to support the DTX specifications being driven
by AMD to pioneer the standardization of small form factor motherboards,”
said Charles Chiang, the R&D vice-president of MSI Corp. "Continuing
our focus on supporting AMD’s revolutionary
products and technologies, we look forward to making our new line of DTX
motherboards, capable of fitting into a DTX or ATX chassis and combining
aesthetic value with stellar performance, available to our shared
customers in time for the holiday season.” "We are very excited to see AMD leading the
DTX form factor initiative, an open standard specification with
tremendous upsides,” said Joe Lee, president
of SilverStone Technology. "The ability for
DTX motherboards to seamlessly integrate with our current small form
factor and home theater chassis now is one of its greatest strength that
should enable rapid adoption by our customers. We look forward to
driving the DTX popularity to new heights with a full line of
DTX-compliant chassis towards the end of this year.” "Thermaltake believes that DTX offers real
value to the end users, system builders and supply channels and we are
pleased to support this initiative by developing a family of DTX-only
chassis adhering to the DTX specifications driven by AMD, and to
providing our customers exceptional energy efficiency to meet their
personal or enterprise desktop computing needs,”
said Kenny Lin, President at Thermaltake. "By
releasing our DTX-compliant solutions in the fourth quarter of this
year, we welcome the opportunity to further our scope for thermal
innovation and deliver optimally-designed small form factor systems that
are aesthetically pleasing, consume less power and emit less noise.”
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