Adobe Issues Call for Entries to 2010 Adobe Design Achievement Awards

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the call for entries for the tenth annual Adobe® Design Achievement Awards (ADAA). This premier competition honors the best student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from accredited higher education institutions worldwide. For the second consecutive year, Icograda (International Council of Graphic Design Associations) is endorsing and supporting these prestigious student awards. Adobe will host the awards ceremony during the Adobe MAX conference being held in Los Angeles in late October 2010.

"Each year, we see an increase in the quality and creativity of the student projects submitted to the Adobe Design Achievement Awards,” said Ann Lewnes, senior vice president of global marketing at Adobe. "As technology developments advance at a rapid pace, we anticipate that the entries for 2010 will push the envelope in design, particularly interactive — showcasing the tremendous talent coming out of the world’s accredited higher education institutions.”

"Next year marks the 10 year anniversary of Icograda’s Education Manifesto, as well as that of the prestigious Adobe Design Achievement Awards. Partnering with Adobe on such a special occasion strengthens our commitment to advancing design education through the global collaboration between both our educational networks,” said Russell Kennedy, president of Icograda.

As demand increases for talented designers and developers in the interactive design and development fields, the Adobe Design Achievement Awards spotlight the talented work of students in three categories: Interactive Media, Motion Media, and Traditional Media.

• Interactive Media categories include Browser-Based Design, Non-Browser Based Design, Application Development, Installation Design and Mobile Design.
• Motion Media categories include Animation, Live Action and Motion Graphics.
• Traditional Media categories include Illustration, Packaging, Photography and Print Communications.

Students are invited to submit projects through the Adobe Design Achievement Awards web site at adaa.adobe.com through June 4, 2010. Finalists will be invited to attend the awards ceremony at Adobe MAX in Los Angeles and awarded software and cash prizes. From the web site, visitors can access ADAA Live!, an interactive web site that lets them view previous entries and currently submitted student projects in real-time.

For more information regarding the 2010 Adobe Design Achievement Awards, visit adaa.adobe.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About Icograda

Icograda (International Council of Graphic Design Associations) is the world body for professional communication design. Founded in 1963, Icograda promotes communication designers' vital role in society and commerce. For more information, visit www.icograda.org.

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