Twenty-Five Champions Honored for Making Extraordinary Strides in the Fight against Breast Cancer; Champions Honored in Conjunction with Yoplait's Save Lids to Save Lives(R) Promotion

Yoplait(R), the Susan G. Komen Breast Cancer Foundationand SELF magazine today will honor the 2006 Yoplait Champions, 25ordinary women and men doing extraordinary things in their localcommunities to help in the fight against breast cancer. For the secondtime, Yoplait conducted a nationwide search designed to highlight the"power of the individual" in the breast cancer cause. With the help ofthe Susan G. Komen Breast Cancer Foundation and SELF, Yoplait hasselected these individuals, whose inspirational and motivationalstories exemplify what it means to be a champion. The announcement ofthe Yoplait Champions takes place in tandem with the company'ssignature Save Lids to Save Lives promotion running from March 15 -May 15.

"It's an honor to recognize the Yoplait Champions for theirdedication to the fight against breast cancer," said Camille Gibson,Vice President of Yoplait. "These real-life heroes are truly inspiringand I am in awe of their courage and strength."

The Champions hail from 17 different states and have various tiesto the cause including being breast cancer patients, survivors,advocates, as well as sons, daughters, mothers and nieces of thosetouched by the disease. Many of the Champions honored are involved ininnovative breast cancer organizations and programs that reach out tothe underserved African-American, Hispanic/Latina and Native Americancommunities. Some focus their time solely on educating young womenwhile others have used art to raise awareness about breast cancer.

In conjunction with the Yoplait Champions announcement, Yoplait'sSave Lids to Save Lives promotion provides consumers a chance to be aneveryday champion by helping in the fight against breast cancer. FromMarch 15 - May 15, consumers can purchase Yoplait yogurt cups withspecial pink lids, and with every lid that is saved and mailed inthrough July 31, 2006, Yoplait will donate ten cents to the Susan G.Komen Breast Cancer Foundation, up to $1.5 million with a guaranteedminimum donation of $500,000.

The 25 Yoplait Champions are:

-- Cookie Aftergut, Atlanta, GA
-- Sharon Bassett, Zionsville, IN
-- Kathy Cawthon, Hampton, VA
-- Sarah Copeland, Savannah, GA
-- Faye Dietiker, Cypress, CA
-- Shaney Jo Darden, Oceanside, CA
-- Mary Lynn Faunda Donovan, Greer, SC
-- Carmen Gonzalez, El Paso, TX
-- Tammy Greyshock, Charlotte, NC
-- Becky Haddad, Aurora, CO
-- Barbara Hensley, Wayzata, MN
-- Martha Kaley, Greensboro, NC
-- Denise O'Neill, Arnold, MD
-- Ethel Kessler, Bethesda, MD
-- Genne' McDonald, Gainesville, FL
-- Debbie Mancini Wharff, West Des Moines, IA
-- Karen Parker-Chesson, Chesapeake, VA
-- Dorothy Slator Paterson, Houston, TX
-- Jana Peters, San Francisco, CA
-- Heather Pick, Hilliard, OH
-- Jeff Popkin, Boston, MA
-- Fran Robinson, La Plata (Farmington), NM
-- Nancy Ryan, Lee, NH
-- Christine Smith, Seattle, WA
-- Diane Youngblood, Bedford, TX

The 25 Yoplait Champions were selected based on the following
criteria:

-- Demonstrating a strong and sustained commitment to the breast
cancer cause
-- Making personal sacrifices to further the cause
-- Taking a creative and/or innovative approach to furthering the
goals of fighting breast cancer
-- Impacting others' lives and/or the community
-- Creating change(s) in their communities

To commemorate this honor, Yoplait will donate $1,000 to eachChampion's charity of choice focused on the breast cancer cause. Inaddition, the 25 Yoplait Champions will receive a glass trophy duringa special ceremony held today at SELF magazine's headquarters in theConde Nast building in New York's Times Square.

From Ethel Kessler creating a breast cancer stamp for the UnitedStates Postal Service which has raised over $50 million in support ofbreast cancer research, to Tammy Greyshock running the Race for theCure(R) every year since 1992 and Jeff Popkin creating The EllieFund's Care for Caregiver's program in memory of his mother who diedof breast cancer, each Yoplait Champion embodies a true champion. Formore information about the Yoplait Champions and Save Lids to SaveLives, visit www.yoplait.com.

Yoplait commissioned the national search with the Komen Foundationand SELF magazine as integral partners during fall 2005. BetweenSeptember 19 and October 31, 2005, Yoplait accepted nominationsthrough its Web site, www.yoplait.com.

About Yoplait

For more than 17 years, Yoplait has been committed to raisingawareness of women's issues, including breast cancer, heart health,osteoporosis prevention and fitness. With the attainment of thisyear's goals and the fulfillment of this year's commitment, Yoplait,its parent company General Mills and its Foundation have donated morethan $14 million to the breast cancer cause over the past seven years.In addition to the Save Lids to Save Lives campaign, Yoplait is amember of the Komen Foundation's Million-Dollar Council and is theNational Series Presenting Sponsor of the Komen Race for the Cure(R),the largest series of 5K run and fitness walks in the world. Visitwww.yoplait.com to get involved in the Save Lids to Save Livesprogram.

About the Komen Foundation

The Susan G. Komen Breast Cancer Foundation was established in1982 by Nancy Brinker to honor the memory of her sister, Susan G.Komen, who died from breast cancer at the age of 36. Today, theFoundation is an international organization with a network of morethan 75,000 volunteers working through local Affiliates and eventslike the Komen Race for the Cure(R) to eradicate breast cancer as alife-threatening disease. A global leader in the fight against breastcancer, the Foundation fulfills its mission through support ofinnovative breast cancer research grants, meritorious awards andeducational, scientific and community outreach programs around theworld. Together with its Affiliate Network, corporate partners andgenerous donors, the Komen Foundation has raised $750 million for thefight against breast cancer.

For information about breast cancer and breast health, visit theKomen Foundation's award-winning Web site at www.komen.org or call theFoundation's National Toll-Free Breast Care Helpline at 1.800 I'MAWARE(R) (1.800.462.9273).

About SELF Magazine

SELF Magazine is the preeminent healthy lifestyle magazine forwomen. SELF debuted 26 years ago as the first-ever magazine of totalwell-being, incorporating health and beauty, fitness and nutrition,and happiness and personal style all in one package. SELF is thecreator of the Pink Ribbon and has long been dedicated to the issuesof women's health and breast cancer awareness. More than five millionreaders turn to SELF each month. SELF is published by the Conde NastPublications.