Target Launches the DwellStudio for Target Collection

MINNEAPOLIS, Jan. 17 /PRNewswire-FirstCall/ -- DwellStudio, one of the country's leading modern home furnishings companies, introduces a new home and baby collection -- DwellStudio for Target. Launching exclusively in Target stores and at Target.com, the DwellStudio for Target line consists of a graphic and colorful array of bed linens for adults and nurseries, nursery furniture, baby layette and a variety of accessories for the kitchen and table.

Founded by designer Christiane Lemieux, DwellStudio has won accolades for pioneering modern textiles through consistent use of uncommon color combinations and vivid patterns. "Modern today means a mix of colors, prints and textures. These unexpected pairings help achieve a contemporary look," says Lemieux. "This concept translates well into our new line. The result is a signature look that is fresh and distinctly DwellStudio for Target."

Home

With the DwellStudio for Target bedding collection, Lemieux and her team drew inspiration from old-world design motifs to create six distinct patterns in their signature decorative minimalist style -- each of which is guaranteed to transform any bedroom. Age-old mural painting techniques were reinterpreted to create a modern chinoiserie pattern called Perch. For the bold, yet elegant Baroque, a delicate scroll design printed in large scale in black and white is trimmed with a light chartreuse border.

After the DwellStudio design team identified the prints that would anchor the direction of the Target line, they developed coordinating patterns to enhance and fill out the collection. They selected certain designs to become duvet sets and comforter mini sets, and others to become sheets and decorative pillows to round out the bedding collection.

The beautiful and cutting-edge prints and patterns created for the bedding collection were also translated for the table and kitchen, again using a mix- and-match approach. Regency plays on a lattice pattern and is offered in blue in a placemat and black and white in the napkin. Leaves presents lush oversized white leaves on a taupe backdrop. The line's sophisticated tablecloths, placemats, napkins, table runners, kitchen towels, pot holders and oven mitts will infuse any dining room or kitchen with the right mix of style and function.

Baby

DwellStudio for Target's baby bedding and furniture line boasts their pioneering modern aesthetic as well, and offers parents the opportunity to decorate a nursery with a sophisticated and fun look. Drawing inspiration from a range of influences, such as vintage toys, architecture and travel, Lemieux infused her selection of nightlights, boudoir pillows, wall decals, window panels, blankets, fabric storage boxes, changing table pad covers and soft toys with a clean, streamlined design motif.

Nursery bedding is available in boy, girl and gender-neutral color palettes, and takes a cue from iconic symbols of childhood such as the alphabet, numbers and zoo animals, as well as geometric shapes, stripes and dots. Parents are encouraged to mix and match patterns to create a signature look for the nursery.

Lemieux and her team have also translated their modern mix aesthetic to a line of nursery furniture. The line includes two crib styles with coordinating convertible dresser/changing tables, as well as a glider and ottoman. The Soho collection crib is open on all four sides with squareshaped bars for a contemporary look. Both the crib and convertible dresser/changing table feature drawer pulls that are not just functional, but the defining design element. The Silverlake collection is a study in refined elegance with its substantial closed sides, tapered legs and architectural reveal. All of the furniture is solid hardwood and available in two different finish options, easily complimenting existing furniture to create a cohesive-and unique-look.

A former fashion designer, Lemieux brings a chic sensibility to layette. The line's kimono-style bodysuits and tops coordinate with matching pants, booties and caps. And, a clever tunic dress comes as a set with striped leggings. The collection for boys, called Cars, features '60s-era cars and a palette of blues and browns, and the stylish girls' line, Apple Tree, is available in a rainbow of pinks and browns.

Guests looking for sophisticated baby gifts need look no farther than DwellStudio for Target. The wide variety of layette pieces are sold in packaging specifically designed with gift giving in mind. Each item, from the apparel pieces to wearable blankets, hooded towels, blankets, burp cloths, bibs, wash cloth sets, hats and booties fit in the DwellStudio for Target gift bag and can be taken directly to any baby shower.

"Target and DwellStudio share a similar philosophy -- a commitment to high-design, superb quality and affordable luxury. We went directly to the source to help us add this modern aesthetic into our stores," adds Trish Adams, Senior Vice President of Merchandising, Target. "This collection reinterprets modern design and allows for a Target guest to integrate it into every room of her home."

The DwellStudio for Target Baby collection will launch in January 2008. The home collection will be available in February. Prices for the home collection range from $2.99 for a napkin to $99.99 for a king-sized comforter mini set. The baby collection ranges from $2.99 for a pair of booties to $79.99 for a three-piece crib set. The furniture ranges in price from $99.99 for an ottoman to $299.99 for a crib or $289.99 for a convertible dresser/changing table.

About Target

Minneapolis-based Target serves guests at 1,591 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target gives more than $3 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

About DwellStudio

DwellStudio was founded by Christiane Lemieux in 1999 in an effort to bring modern textile design to the world of home. Christiane was soon joined by Jennifer Chused as a Partner and Executive Vice President, and later by Christiane's husband, Joshua Young, as President and CEO. The company quickly established itself as a leader and innovator in the bedding market -- and expanded to a fuller offering of home furnishings products, including table, baby, kids, travel and toys. With a unique sense of color, an unwavering commitment to quality, and always remaining a step ahead in design, DwellStudio continues to create its own distinctive interpretation of home furnishings design. Log on to http://www.dwellstudio.com/ for additional information.

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