Southwest Airlines Stock Rises 9% On New Customer-Focused Initiatives

(RTTNews) - Southwest Airlines Co. (LUV) is trading at $30.55, up 8.41 percent or $2.37 during Tuesday's trading, after announcing new initiatives aimed at enhancing customer choice and rewarding loyal travelers.

The stock opened at $32.28 and has traded between $29.58 and $32.70 so far, compared to a previous close of $28.18 on the New York Stock Exchange. Current volume is 25.81 million shares, significantly higher than the average volume of 8.38 million. The stock's 52-week range is $23.58 to $36.12.

The airline is implementing these changes to align with business objectives and attract future customers.