23.03.2006 19:54:00
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Progressive Direct Sponsors the Amp'd Mobile AMA Supercross Racing Series; Company Also Gives Military Families Across the Country a Super Day at Supercross, Making Their Lives a Little Easier
As part of the sponsorship, Progressive Direct will reward riderswho get the holeshot, or early lead, in the main event at each racefor the remainder of the season. In the AMA Supercross class, riderswho get the holeshot will receive $1,500 while in the AMA SupercrossLites class, riders will receive $1,000. The agreement also includesprominent on-track signage, on-site and Internet promotions, giveawaysand broadcast exposure.
"We're thrilled to be part of bringing AMA Supercross racing tofamilies across the U.S.," said Miriam Deitcher, advertising manager,Progressive Direct. "Rewarding the rider who gets the early lead inthe main event is a perfect fit for Progressive Direct since we'vebeen leading the way in insurance innovation for years."
The sport continues to grow in popularity and is fast becomingmore and more mainstream. Said Deitcher, "Supercross is easy for fansto interact with and experience - just like progressive.com. We makeit easy to shop for, buy and own insurance - whether you've got a car,pickup truck or dirt bike - and we want people to know they've gotoptions when it comes to protecting their vehicles. This sponsorshipis a great opportunity to increase awareness of all our products withan ever-growing audience of Supercross enthusiasts."
"Adding Progressive Direct to our list of sponsors is a tremendouswin for us," said Tim Murray, senior vice president of sales for LiveNation, which produces and promotes the racing series. "We benefit byaligning ourselves with a premier brand and Progressive Direct enjoyssignificant brand exposure both on-site at each race and throughtelevision broadcasts and other coverage."
Progressive Direct is also making the lives of some militaryfamilies across the U.S. easier by donating tickets and pit passes forraces throughout the series to various military groups.
The complete Amp'd Mobile AMA Supercross Series schedule can befound at www.supercross.cc.com. Fans who can't make it out to thetrack can watch the 2006 series on the SPEED Channel cable network andon the CBS television network by checking their local listings.
The Progressive Group of Insurance Companies, in business since1937, ranks third in the nation for auto insurance based on premiumswritten and provides drivers with competitive rates and 24/7 in-personand online service. The products and services of the ProgressiveDirect Group of Insurance Companies are marketed directly to consumersunder the Progressive Direct(SM) brand by phone at 1-800-PROGRESSIVEand online at www.progressivedirect.com andwww.progressiveseguros.com, a site for Spanish-speaking consumers.Progressive Direct offers consumers conveniences that help make carinsurance easier, including comparison rates of other big nameinsurance companies and the ability to shop for, buy and manage theirpolicies by phone or online, 24/7. The Common Shares of theProgressive Corporation, the Mayfield Village, Ohio-based holdingcompany, are publicly traded at NYSE:PGR. More information can befound at www.progressive.com.
About Amp'd Mobile World Supercross GP(TM)/Amp'd Mobile AMASupercross Series
Amp'd Mobile World Supercross GP is a 17-round global off-roadmotorcycle stadium racing circuit. Riders must compete in theinternational rounds to be eligible to win the world championship. In2005-2006, the 17-event Amp'd Mobile World Supercross GP will becomprised of two international events and 15 of the 16 events that areconducted in major cities throughout the United States as a part ofthe Amp'd Mobile AMA Supercross Series. Amp'd Mobile AMA SupercrossSeries is a 16-event series solely conducted in the United States. Theother Amp'd Mobile AMA Supercross Series event held in Daytona Beach,Fla., is independently produced by the International SpeedwayCorporation and is not a part of the Amp'd Mobile World Supercross GP.An Amp'd Mobile AMA Supercross Series rider will be crowned as thenational champion for the series of events conducted in the UnitedStates only.
The FIM, Federation Internationale de Motocyclisme, is the bodythat globally governs motorcycle sport at the world level. Among othermatters, the FIM groups together 85 affiliated National Federationsrelating to the sport of motorcycle racing. AMA Pro Racing is theNational Federation representative that sanctions motorcycle-racingevents in the United States. Dorna Off Road S.L. is an internationallyrecognized sports management group established in 1988 with anemphasis on major international motor sports events. Dorna isheadquartered in Madrid, Spain with branch offices in Barcelona,London and Tokyo. In addition to its involvement with Amp'd MobileWorld Supercross GP, Dorna manages the rights to MotoGP. For moreinformation on Amp'd Mobile World Supercross GP/ Amp'd Mobile AMASupercross Series, log on to www.supercross.cc.com.
Miriam Deitcher is available for interview.
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