Jackson National Expands its Life Product Portfolio With New Flexible

Jackson National Expands its Life Product Portfolio With New Flexible VUL

    Business Editors

    LANSING, Mich.--(BUSINESS WIRE)--Jan. 10, 2005--For producers whose clients are seeking death benefit protection along with control over the asset allocation process, Jackson National Life Insurance Company(R) (JNL(R)) has unveiled Ultimate Investor(SM), a flexible premium variable universal life (VUL) product.
    Ultimate Investor has been developed to provide advisers with a wider range of options so that they can help their clients meet their specific financial needs, such as wealth transfer, estate tax protection and charitable giving. Today's VUL products present growth opportunities for advisers who are looking to expand their product offerings, but may be reluctant to do so because of a lack of knowledge and education about VUL products. Through training and marketing support designed to help advisers better understand the benefits and risks typically associated with VUL products, Jackson National is taking steps to alleviate these concerns.
    Among the features and benefits offered within Ultimate Investor are:

--	43 investment options from 14 leading money managers in the industry; and a fixed account option
--	A unique tiered compensation structure, as well as a no sales charge product companion for fee-only advisers
--	A guaranteed minimum death benefit rider that assures coverage for the greater of 20 years or until the insured reaches 65, provided that premium requirements are met
--	Net zero cost loans after five years

    "Ultimate Investor marks a significant stage in the evolution of our lineup of life insurance products," said Bruce Wing, senior vice president and national sales director for life products, Jackson National Life Distributors, Inc. "As the needs of today's investors continue to change, we understand that no single product can meet all of their needs. By providing a complete range of product choices, we are clearly committed to helping advisers be better positioned to meet the diverse needs of their clients."
    In March 2004, JNL entered the variable life insurance marketplace with the launch of Perspective Investor(SM), the company's first variable universal life contract. JNL's new Ultimate Investor VUL gives more choices to advisers and their clients when considering a VUL product.
    "We believe that the unique architecture of Ultimate Investor will appeal to advisers who are looking for an opportunity to offer a streamlined VUL product to their clients," said Jim Livingston, executive vice president, operations, Jackson National Life Distributors, Inc. "This is another example of our success in anticipating the needs of investors and our ability to quickly develop and introduce innovative products to the marketplace."
    Advisers who would like more information about Ultimate Investor or other products in Jackson National's life insurance product portfolio should contact their local JNL wholesaler or Jackson National Life Distributors' sales and marketing offices at 800.711.5653, option 4.

    About JNL

    With more than $60 billion in assets (GAAP)(1), Jackson National(R) is an industry leader in the areas of fixed, indexed and variable annuities. The company markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. JNL's subsidiary, Jackson National Life Insurance Company of New York(SM), similarly markets products in the state of New York. Through its affiliates and subsidiaries, JNL also provides asset management and retail brokerage services. For more information, visit www.jnl.com.

    (1) As of 6/30/04. JNL also has more than $51 billion (GAAP) in
    policy liabilities (as of 6/30/04) set aside primarily to pay
    future policyowner benefits.

    Before investing in variable products, investors should carefully consider the investment objectives, risks, charges and expenses of the variable product and its underlying investment options. The current contract prospectus and underlying fund prospectuses, which are contained in the same document, provide this and other important information. Please contact your representative or the Company to obtain the prospectuses. Please read the prospectuses carefully before investing or sending money.
    Ultimate Investor VUL (policy form number VUL1803) and Perspective Investor VUL (policy form number VUL1802) are life insurance policies issued by Jackson National Life Insurance Company(R) (Home Office: Lansing, Michigan) and distributed by Jackson National Life Distributors, Inc. Member NASD. These policies have limitations, restrictions and terms for continued coverage. Certain riders cost extra. Please contact the Company for more information. All guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company and do not apply to the variable product's separate account or investment performance of its underlying securities.
    Jackson National Life Distributors, Inc. is the sales and marketing organization for Jackson National Life Insurance Company.
    The following cautionary statement is included to make applicable and take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 for any forward-looking statements made by, or on behalf of, the Company. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements which are other than statements of historical facts. However, as with any projection or forecast, forward-looking statements are inherently susceptible to a number of risks and uncertainties and actual results and events could differ materially from those currently being anticipated as reflected in such forward-looking statements. There can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished.

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CONTACT: Jackson National Life Insurance Company Tim Padot, 800-565-9044, ext. 2425 Fax: 517-367-4710 tim.padot@jnli.com

KEYWORD: MICHIGAN INDUSTRY KEYWORD: INSURANCE BANKING PRODUCT SOURCE: Jackson National Life Insurance Company

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