HarperCollins Publishers and Waterfront Media Join Forces to Develop and Market Personalized Content Online; Partnership Offers Authors Unique Platform for Building Their Brand

The joint effort kicks off with the launch ofhttp://www.jillianmichaels.com/, the site featuring HarperCollins'bestselling author Jillian Michaels (Winning by Losing).

Each program will provide consumers with a personalized,interactive, health or fitness program that augments the generalmethods presented in the authors' book. Subscribers will receive freshcontent each day about their specific areas of interest, and haveaccess to an array of interactive tools and online communities, wherethey can share information and do research.

"This agreement is another example of our Publishing+ initiative,Author+, and how we continue to bring value to our authors throughcreative partnerships," said Brian Murray, Group President,HarperCollins Publishers. "Waterfront Media is the leader in marketingand monetizing book brands on the web. Working with them allows us toextend our author and book brands online, an increasingly importantcomponent of the publishing process."

"Waterfront's community-driven approach utilizing online tools fordialogue and feedback is engaging consumers in a way that moves peoplebeyond what's hot now and into true lifestyle improvement," said BenWolin, CEO of Waterfront Media. "HarperCollins is one of the world'spremier publishers, and it is very exciting for us to be working soclosely with them."

About HarperCollins Publishers

HarperCollins is one of the leading English-language publishers inthe world and is a subsidiary of News Corporation (NYSE: NWS, NWS.A;ASX: NWS, NWSLV). Headquartered in New York, the company haspublishing groups in the U.S., Canada, the U.K. and Australasia. Itspublishing groups include the HarperCollins General Books Group,HarperCollins Children's Books Group, Zondervan, HarperCollins UK,HarperCollins Canada, HarperCollins Australia/New Zealand andHarperCollins India. You can visit HarperCollins Publishers on theInternet at http://www.harpercollins.com.

About Waterfront Media

Waterfront Media is the premier publisher of self-help experts.With the Internet at the core of its publishing platform, WaterfrontMedia connects America's best self-help experts with millions ofpeople looking to improve their lives through advice, online tools andinformation.