Cascadian Farm Unveils Clifford's Guide to the Guidelines to Educate

Cascadian Farm Unveils Clifford's Guide to the Guidelines to Educate Parents about Kid Nutrition

    Assignment Desks/Lifestyle Editors/Food Editors/Health Editors

    MINNEAPOLIS--(BUSINESS WIRE)--March 9, 2005--

Clifford The Big Red Dog(TM) Goes to Washington D.C. to Bring Fun to the Breakfast Table
    Cascadian Farm(R), a leader in the organic industry, today announced the availability of Clifford's Guide to the Guidelines, an online guide found at www.cascadianfarm.com designed to help parents digest the most recent USDA Dietary Guidelines with specific recommendations for kid nutrition.
    Clifford's Guide to the Guidelines offers parents solid advice regarding how they can best incorporate important health recommendations into their children's diets. To celebrate the launch of the Guide and Cascadian Farm Clifford Crunch, an organic cereal made specifically for kid nutrition, Clifford The Big Red Dog enjoyed breakfast with kids at Center Cafe in historic Union Station this morning.
    "Clifford's Guide to the Guidelines provides moms and dads with 'bona-fide' ways to get their children to eat smarter," said Greg Thompson, Cascadian Farm marketing manager. "The Guide helps parents understand the key recommendations of the USDA Guidelines while also getting kids excited about healthy eating."
    The Guide provides parents with a basic understanding of the new USDA Guidelines, as well as a breakdown of seven key ways to get kids on a healthy path. The Guide covers calorie intake, physical activity and recommendations regarding certain foods, among other topics.
    Clifford's Guide to the Guidelines is being launched in concert with Cascadian Farm Clifford Crunch. This great tasting organic cereal is an excellent source of fiber and a good source of calcium and vitamins E and D. According to the Dietary Guidelines Advisory Committee, kids are falling short of their recommended intake for fiber, calcium and vitamin E. In fact, a national nutrition survey shows that the median fiber intake is almost 6g fiber/1000 kcal/day, which is less than half of the recommended intake. The good news is that beyond great taste, one serving of Cascadian Farm Clifford Crunch has 5 grams of dietary fiber, which helps promote digestive and overall health; vitamin E, to help keep the body's immune system healthy; and calcium and vitamin D, to aid the building of strong bones and teeth.
    As with all Cascadian Farm products, the cereal is certified organic. Certified organic foods are grown without the use of synthetic pesticides or chemical fertilizers, and contain no artificial flavors, colors or preservatives.

    Cascadian Farm

    Cascadian Farm(R), founded in 1972, and Muir Glen(R) are part of Small Planet Foods, a division of General Mills. Small Planet Foods produces more than 150 organic food items that span eight organic food categories: frozen vegetables, frozen fruit, fruit-spreads, cereals and snack bars marketed under the Cascadian Farm brand; and canned tomatoes, pasta sauces and salsa marketed under the Muir Glen brand. Small Planet Foods' products are sold nationwide in natural food stores and select supermarkets. For more product or recipe information, visit www.smallplanetfoods.com.

    About Clifford The Big Red Dog(TM)

    Clifford The Big Red Dog is a "bone"afide children's literary classic. First published by Norman Bridwell in 1963, there are now 110 million Clifford books in print. In fall 2000, everyone's favorite BIG red dog made his TV debut on PBS KIDS(R) and the animated series has rapidly become one of today's biggest hits. The top-rated show has received numerous accolades, most notably multiple Emmy nominations three years in a row and the Humanitas Prize in the children's animation category for a groundbreaking episode about disabilities. In 2004, Clifford jumped to the big screen in his first theatrical release, Clifford's Really Big Movie. The Clifford LIVE! tour also debuted this year along with a traveling museum exhibit, Adventures with Clifford The Big Red Dog, that is touring nationwide at children's museums and is currently at the Chicago Children's Museum. Clifford's two Web sites (www.scholastic.com and www.pbskids.org) combined receive more than 18 million page views monthly.

    About Scholastic Entertainment

    Scholastic Entertainment (SE) is the entertainment and media division of Scholastic Inc., the global children's publishing and media company. A proven leader in the children's entertainment landscape, SE ranks as one of the foremost producers of quality, family-oriented television programming, feature films, videos, interactive products and web sites, and an award-winning licensor and marketer of children's properties worldwide. In addition to Clifford The Big Red Dog(R), SE's production credits include such popular television series as the spin-off of this hit TV series, Clifford's Puppy Days(TM) (PBS KIDS(R)); the animated sitcom Maya & Miguel(TM), which debuted October 11 on PBS KIDS GO!; the Emmy-winning series The Magic School Bus(R) (TLC) and I SPY(TM) (HBO Family), as well as Dear America(R), The Royal Diaries(TM), Animorphs(R) and Goosebumps(R). In the feature film arena, SE has produced the critically-acclaimed Clifford's Really Big Movie, The Baby-sitters Club, The Indian in the Cupboard and The Mighty and is currently adapting the best-selling Philip Pullman trilogy, His Dark Materials, for the big screen with New Line Cinema. Additionally, SE serves as the exclusive licensing, merchandising and promotional representative for such prominent franchises as Schoolhouse Rock(TM) and Home Movies(TM). In 2003, Clifford The Big Red Dog was recognized as LIMA's Best Character License of the Year. For more information, visit Scholastic's Webby award-winning Web site at www.scholastic.com.

    About Scholastic

    Scholastic Corporation (NASDAQ:SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company's Internet site, www.scholastic.com.

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CONTACT: Cascadian Farm Heidi Geller, 763-764-5836 or Ruder Finn for Cascadian Farm Randi Stark, 212-593-6383 or c) 917-751-9392 starkr@ruderfinn.com or Bender/Helper Impact for Scholastic Brian Reinert/Jessica Simon, 212-689-6360 brian_reinert@bhimpact.com

KEYWORD: MINNESOTA DISTRICT OF COLUMBIA INDUSTRY KEYWORD: SPORTS MEDICAL CONSUMER/HOUSEHOLD FOODS/BEVERAGES RETAIL PRODUCT SOURCE: Cascadian Farm

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