Yahoo! Premieres Yahoo! Music Unlimited

Yahoo! Premieres Yahoo! Music Unlimited

    Business Editors/High-Tech Editors

    SANTA MONICA, Calif.--(BUSINESS WIRE)--May 10, 2005--Yahoo! Inc. (Nasdaq:YHOO)

--	Beta Version Music Subscription Service Provides Fans with Access to More Than One Million Songs for an Unprecedented Value of $4.99 Per Month(1)
--	Enables Music Discovery Through Personalization and Unique Music Sharing via Yahoo! Messenger

    Yahoo! Inc. (Nasdaq:YHOO) today announced the beta availability of its new music subscription service, Yahoo!(R) Music Unlimited, providing music fans with unparalleled music listening and management functionality at incomparable value with an introductory price of just $4.99 per month for an annual subscription or $6.99 on a monthly basis. The service, available May 11, allows consumers to play tunes from a catalog of more than one million songs, transfer tracks to portable devices, as well as enjoy the unique ability to share and discover music with friends through Yahoo! Messenger.
    "We are committed to being at the forefront of the rapidly growing online music segment," said Lloyd Braun, head of the Yahoo! Media Group. "Yahoo! Music Unlimited draws on the best of Yahoo! to provide personalization and community features unlike anything else in the marketplace."
    In addition to allowing fans to browse and listen to friends' collections of subscription music and playlists via Yahoo! Messenger, the service enables them to build personalized music libraries, transfer tracks to compatible portable devices, purchase discounted permanent downloads, listen to commercial-free Internet radio stations and access their subscription service from any Internet-connected computer.
    "From premium radio to an entirely on-demand experience, Yahoo! Music Unlimited has assembled all the key elements to fulfill consumers' needs," said Dave Goldberg, vice president and general manager, Yahoo! Music. "For a great value, users get to listen to as much music as they want, while utilizing superior innovations in playlist generation and community features to enrich and expand their music experience."

    Subscription Service with Unparalleled Price, Sharing and Personalization

    Yahoo! Music Unlimited features include:

    -- Yahoo Music Engine: Yahoo! Music Unlimited comes with a free
    music management application, the Yahoo! Music Engine, which
    lets consumers rip, mix and burn CDs, import and manage music,
    and transfer music to portable devices.

    -- Large Music Library: Yahoo! Music Unlimited offers a
    continuously growing online catalog of music composed of more
    than one million songs, encoded in the highest audio quality
    (192 kbs) from all major record labels as well as most
    independent labels.

    -- Yahoo!(R) Messenger Integration: Extending the long tradition
    of Yahoo! Music's community-based music experience, Yahoo!
    Music Unlimited makes it easy for consumers to share and
    discover music among an online community of friends.
    Integrated with Yahoo! Messenger, the service provides the
    unique ability for subscribers to browse and listen to
    friends' subscription music collections and playlists. (1)

    -- Personalization & Community: Leveraging the more than three
    billion song, artist and album ratings of Yahoo! Music fans,
    Yahoo! Music Unlimited will generate personalized homepages
    and recommendations based on perceived tastes and subscriber
    community ratings. As users rate more songs and add to their
    digital collection by importing music from CDs, downloads,
    etc., subscribers discover new music through recommendations
    made by other Yahoo! members who have similar music tastes.

    -- Music Portability: Yahoo! Music Unlimited uses the WMA format
    and Windows Media Digital Rights Management 10 (WM DRM 10).
    This support enables subscription tracks to be transferred to
    any portable device that supports WM DRM 10.

    -- Instant Playlists: Members seeking music similar to a
    particular artist or genre can generate instant playlists of
    dozens of comparable tracks and store them in their personal
    music library. Instant playlists are a convenient way to
    discover new music; organize tracks for special occasions such
    as roadtrips, workouts or dinners-for-two; as well as transfer
    multiple files to portable devices.

    -- LAUNCHcast Integration: Yahoo! Music Unlimited subscribers
    automatically receive a premium version of LAUNCHcast, the
    leading Internet radio service. This version of LAUNCHcast
    offers more than 150 pre-programmed stations, no commercial
    interruptions, unlimited song skipping, premium audio quality
    and exclusive genre and artist stations.

    -- Access From Any PC: Using their Yahoo! ID, members can access
    their personalized subscription content from any
    Internet-connected computer.

    -- Download Purchases: The Yahoo! Music Engine provides access to
    a music download store, allowing users to purchase and
    permanently own songs for $0.99 per track. Subscribers to
    Yahoo! Music Unlimited are offered downloads at a discounted
    rate of $0.79 per song. Downloads purchased through Yahoo!
    Music Unlimited can be burned onto CDs, transferred to
    compatible portable devices, and used on a total of five PCs.

    Yahoo! Music will continue to offer Musicmatch's Jukebox 10 music management and On Demand subscription services. Effective today, Musicmatch On Demand pricing will be lowered to $6.99 monthly, $5.99 quarterly and $4.99 annually for subscribers. Yahoo! Music intends to eventually combine Musicmatch's offerings with Yahoo! Music Unlimited to create the industry's best end-to-end suite of music services.

    Pricing and Availability

    Yahoo! Music Unlimited can be accessed by downloading the free Yahoo! Music Engine music management software from http://music.yahoo.com. Yahoo! Music Unlimited is available for an introductory annual fee of $59.88 or monthly subscription of $6.99. To get started Yahoo! is also offering a 7-day free trial to consumers. At present, the Yahoo! Music Unlimited service is only available to users within the United States.

    About Yahoo! Music

    Yahoo! Music (http://music.yahoo.com) offers user the most comprehensive music-related content, features and information available online. Yahoo! Music provides a wide selection of streaming audio, the Web's largest collection of music videos, Internet radio, exclusive artist features and music news covering all genres of music to Yahoo! visitors. Yahoo! is also home to Musicmatch, which offers music software and services to help users manage, enjoy and buy music that best matches their unique tastes.

    About Yahoo!

    Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Yahoo! provides online products and services essential to consumers' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. Yahoo! is headquartered in Sunnyvale, Calif.

    (1) For annualized price of $59.88

--30--MGO/sf*

CONTACT: Yahoo! Music Charlene English, 310-526-4340 cenglish@yahoo-inc.com or Bender/Helper Impact Melisa Rodriguez, 310-694-3107 melisa_rodriguez@bhimpact.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING MUSIC SOFTWARE INTERNET E-COMMERCE PRODUCT SOURCE: Yahoo! Inc.

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