Weyerhaeuser Company Launches iLevel(TM) To Improve Residential Structural Framing Industry

Today Weyerhaeuser Company (NYSE:WY) announced theconsolidation of five separate operating units into a single, unifiedbusiness -- iLevel(TM) by Weyerhaeuser (www.ilevel.com). iLevel(TM)represents a new, innovative business model for the residentialstructural frame industry, combining Weyerhaeuser's high-qualityproducts and services, leading distribution network and innovative,proprietary design software. Established Weyerhaeuser products andservices -- Trus Joist(R), Structurwood(R), plywood, lumber, anddistribution -- will become part of iLevel(TM). Together, thesebusinesses represent more than one-third of Weyerhaeuser's $22.6billion in company-wide revenue.

The new approach will result in a unified solution for residentialbuilders and dealers -- which aims to reduce the time needed forinstallation and construction while increasing profitability withvalue-adding products and services.

"The strategy behind iLevel(TM) is simple: help our customerssucceed by simplifying the business of home construction," said KurtLiebich, vice president of marketing for iLevel(TM). "In launchingiLevel(TM), Weyerhaeuser is taking the lead in the structural framemarket by going beyond the traditional role of a wood productsmanufacturer and supplier to that of a value-adding provider."

As builders and dealers now require a higher level of service tomeet their customers' needs, Weyerhaeuser has refocused its entireresidential structural frame business around those builders anddealers. By combining high-quality products with integrateddistribution and technology enablement, iLevel(TM) supplies customerswith the tools to build and optimize residential structural frames.

iLevel(TM) delivers value by working with its dealers viaStrategic Sales Representatives to coordinate resources with theexpertise and knowledge to answer questions and provide customsolutions for home structures. And for builders of all sizes,iLevel(TM) represents a commitment to improving bottom-lineprofitability with the following benefits:

-- Reduce time, labor and call-backs

-- Optimize structural frames to reduce waste

-- Make custom designs and design changes easier

-- Ensure efficient, reliable delivery of products and services

-- Simplify the way we do business

"As the homebuilding market changes and competition increases,providing dependable on-site technical support along with consistentproducts and high quality services is paramount for success. And,iLevel(TM) provides support for a broad range of builders -- fromnational and regional players to smaller, custom homebuilders," addedLiebich.

Many of Weyerhaeuser's high quality products and tools, on whichour customers have come to depend, will remain the same -- but nowthese products and tools are available through a coordinated effort iniLevel(TM) by Weyerhaeuser. Trusted product brands include:

-- iLevel(TM) Trus Joist(R) Engineered Lumber

-- iLevel(TM) Structurwood(R) Engineered Panels

-- iLevel(TM) Performance-Tested Lumber

-- iLevel(TM) Services Integrated Building Resources

Standard lumber will continue to be offered under the Weyerhaeuserbrand name.

"The iLevel(TM) model is the result of detailed research andanalysis, including extensive conversations with builders and dealersas well as industry experts," stated Lee Alford, senior vice presidentof Residential Wood Products for Weyerhaeuser. "But perhaps mostnotably, Weyerhaeuser is changing from a product-driven manufacturingbusiness to that of an integrated, market-driven culture -- anecessary approach to remain successful long into the future."

About iLevel(TM) by Weyerhaeuser:

iLevel(TM) is Weyerhaeuser's new integrated business resulting ina seamless, unified solution for residential builders through dealers.By combining Weyerhaeuser's high-quality products and services,distribution and technology, iLevel(TM) efficiently supplies customerswith all the necessary components for building the residentialstructural frame, and solving builder and customer needs within thatframe as well. Visit www.ilevel.com, or call 888-iLevel8, to learnmore.

About Weyerhaeuser:

Weyerhaeuser Company, one of the world's largest integrated forestproducts companies, was incorporated in 1900. In 2005, sales were$22.6 billion. It has offices or operations in 18 countries, withcustomers worldwide. Weyerhaeuser is principally engaged in thegrowing and harvesting of timber; the manufacture, distribution andsale of forest products; and real estate construction, development andrelated activities. Additional information about Weyerhaeuser'sbusinesses, products and practices is available athttp://www.weyerhaeuser.com.