10.04.2006 18:57:00

Traffic.com(R) Appoints George MacKenzie to Board of Directors

Traffic.com, Inc. (NASDAQ:TRFC), a leading provider ofaccurate, real-time traffic information in the United States, todayannounced the appointment of George MacKenzie to the Company's Boardof Directors.

"Mr. MacKenzie's years of leadership, strong vision, and industryexperience will be a powerful complement to our board," said MarkDeNino, chairman of the board, Traffic.com. "We look forward toleveraging his strategic insight and business perspective during thissignificant period of growth for the company."

"I'm excited by the opportunity to join Traffic.com at this stagein their growth," said George Mackenzie. "With a solid leadershipposition in its markets, I look forward to leveraging my experience tohelp the Company expand its position even further."

Mr. MacKenzie currently holds the position of Interim ChiefExecutive Officer and President of American Water, the leading waterservice provider in North America. He has also served as the ExecutiveVice President and Chief Financial Officer of Glatfelter Company, oneof the world's leading manufacturers of specialty papers andengineered products, until his retirement in 2002.

Prior to his tenure at Glatfelter, Mr. MacKenzie held several keypositions with Hercules Inc. from 1979 to 2001, including ViceChairman of the Board of Directors; Executive Vice President and ChiefFinancial Officer; and President, Chemical Specialties. Mr. MacKenzieis currently serving on the Board of Directors of C&D Technologies,Inc., Central Vermont Public Service Corp., Safeguard Scientifics,Inc., and American Water.

About Traffic.com

Traffic.com is a leading provider of accurate, real-time trafficinformation in the United States, based on the quality of its trafficdata and the extent of its geographic coverage. Traffic.com offersdetailed traffic information, including specific needs, travel timesand delay times. A sophisticated traffic information management systemallows Traffic.com to process information in real time and delivercustomized reports to large numbers of radio, television, Internet,wireless and in-vehicle navigation system users. Traffic.com providestraffic information for 35 of the largest metropolitan areas in theUnited States, in such cities as Boston, Chicago, Houston, LosAngeles, New York, Philadelphia, San Diego and San Francisco.Traffic.com's data services customers include Microsoft, The WeatherChannel(R), Motorola's VIAMOTO(TM) Solutions, XM Satellite Radio andXM NavTraffic for the Acura RL and Cadillac CTS.

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The Traffic.com logo is a trademark. Traffic.com is a registeredtrademark of Traffic.com, Inc. All other product or service names ormarks are the property of their respective owners. (C) Traffic.com,Inc. 2006.

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