The New York Times Travel Show Signs Outside Magazine as Media Sponsor

    Business Editors
    New York Times Travel Show 2005

    NEW YORK--(BUSINESS WIRE)--Jan. 10, 2005--The New York Times announced today that Outside magazine will be the print media sponsor for The Times's second annual travel trade and consumer show that will be held March 4-6 at the Jacob K. Javits Convention Center in New York City.
    "We're pleased to have Outside magazine sponsor the Times Travel Show," said Jyll F. Holzman, senior vice president of advertising, The New York Times. "They share our commitment to delighting readers and advertisers with the most comprehensive and compelling journalism about the world around them."
    The New York Times Travel Show will feature the Outside Pavilion as part of the overall show experience. As a sponsor of the show, Outside magazine will host experts, such as professional whitewater kayaker Brad Ludden, and will provide attendees the opportunity to try activities, such as kayaking and scuba diving. Outside reaches nearly 2.3 million readers and will promote the show through print and online advertising targeted to travel enthusiasts.
    "Outside readers are active lifestyle enthusiasts, continually searching out exciting travel opportunities," said Cooper Cox, director of Outside's Shows and Events. "The New York Times Travel Show allows people to explore different travel ideas under one roof and, at the same time, try activities, like kayaking or rock climbing."
    The New York Times Travel Show 2005 consists of nearly 500 exhibitors promoting spas, cruises and destinations from around the world including Africa, Asia, Australia/South Pacific, Canada, the Caribbean, Europe, Mexico, Central America, South America and the U.S. In addition, many of the exhibiting companies promote active trips featuring a wide range of outdoor sports, including backpacking, biking, camping, climbing, fishing, golf, kayaking, scuba diving and snorkeling, whitewater rafting and winter sports.
    American Express will return as presenting sponsor for the 2005 show. And supporting sponsors include Amtrak, Carnival Cruise Lines, Islands of the Bahamas and Washington, D.C. Convention and Tourism Corporation.
    Exhibitors at the show will include American Express Vacations, Aruba Tourist Authority, Explorers Corner, Funjet Vacations, Globus & Cosmos, Grand Expeditions, Japan National Tourist Office, Linblad Expeditions, Mango African Safaris and N.O.L.S.
    To kick off the weekend on Friday March 4, The Times will present a series of trade-related seminars for industry leaders. Throughout the weekend, attendees will enjoy two days of exclusive travel deals, family entertainment and informative travel seminars by experts such as Arthur Frommer and Rick Steves, NY1 travel reporter Val D'Elia and radio personality Stephanie Abrams.
    As part of The Travel Show, The New York Times and TCS Expeditions are offering an opportunity for travel enthusiasts to win a 24-day, private jet vacation for two to some of the most exotic and ancient places in the world. Entry forms to win the vacation, valued at $83,000, can be found at www.nytimes.com/travelshow. Deadline for entry submissions is Feb. 28, 2005. The prize will be awarded at The New York Times Travel Show on Saturday, March 5, 2005.
    Many industry associations are supporting the show including: Association of Promotion of Tourism to Africa (APTA), Africa Travel Association (ATA), Adventure Travel Trade Association (ATTA), Caribbean Hotel Association (CHA), Cruise Lines Industry Association (CLIA), Canadian Tourism Commission (CTC), Caribbean Tourism Organization (CTO) and Pacific Asia Travel Association (PATA).
    Exhibitor packages at the show will include booth space and a listing in the show guide. Sponsorship packages will include print and online advertising and radio promotion, on-site exposure, extensive press efforts and custom programs.
    For more information about the show, or to become a sponsor or an exhibitor, please visit www.nytimes.com/travelshow.
    The New York Times Company (NYSE: NYT), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
    Outside is America's leading active-lifestyle and adventure-travel magazine, with an audience of nearly 2.3 million readers worldwide. It is dedicated to covering the people, activities, gear, literature, art, and politics of the world outside. Along with many other accolades, Outside is the only magazine to receive three consecutive National Magazine Awards for General Excellence. Please visit Outside at www.outsideonline.com.

    This press release can be downloaded from www.nytco.com and www.nytimes-community.com

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CONTACT: The New York Times Company Diane McNulty, 212-556-5244; E-mail: mcnuldc@nytimes.com Betsy Areddy, 212-556-7633; E-mail: aredde@nytimes.com Toby Usnik, 212-556-4425; E-mail: usnikt@nytimes.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: ADVERTISING/MARKETING TRAVEL TRADESHOW SOURCE: The New York Times Company

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