The Boston Globe to Offer ZIP-Level Home Delivery Distribution; New Mo

    Publishing Writers/Business Editors

    BOSTON--(BUSINESS WIRE)--April 1, 2005--To allow advertisers to more effectively reach their customers, The Boston Globe announced today it would begin offering preprint advertisers the ability to target their customers by ZIP code. The new distribution model will be available effective April 3 for Sunday home delivery only.
    This enhanced ZIP code-based distribution will enable preprint advertisers to reach an overall higher level of targeted distribution in 276 Greater Boston communities plus 15 outlying clusters. Previously, advertisers had only 96 preprint clusters to choose from.
    "Advertisers have been asking us for a more refined method of distribution," said Peter Newton, vice president of advertising for the Globe. "The expansion of our operations in Boston allows us to better meet their needs through products and services that will now include ZIP code level distribution for our Sunday insert package."
    Zip-level distribution can help Globe advertisers reduce costs while increasing overall efficiency. More targeted distribution will be available in virtually all of the Globe's home delivery markets, allowing advertisers to target their customers while streamlining their marketing efforts. The Boston Globe now has the capability to offer preprint advertisers unduplicated reach and 100% penetration at the ZIP code level for Sunday home delivery subscribers and the sub-ZIP code level for others.

    About The Boston Globe

    The Boston Globe is a wholly owned subsidiary of The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion includes, The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

--30--JS/bo*

CONTACT: BostonWorks Erin Callanan, 617-929-2752 ecallanan@bostonworks.com

KEYWORD: MASSACHUSETTS INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING PRODUCT SOURCE: BostonWorks

Copyright Business Wire 2005