Thanksgiving & Black Friday Online Sales - And Winners Are Mobiles, Smartphones

(RTTNews) - As the Black Friday din settles down, it is time to look back at how various players and products fared and Adobe has offered some insight into just that. Mobiles and smartphones sold like hot cakes, according to online shopping data released by Adobe.

The firm said a record $4.45 billion are expected to have been spent online on Thanksgiving Day and Black Friday put together.

Releasing its 2015 online shopping data for Black Friday and Thanksgiving Day, Adobe said spend on Thanksgiving Day is expected to have increased 25 percent from last year to $1.73 billion, while it is estimated to have climbed 14 percent on Black Friday to $2.72 billion.

The average order value increased 9 percent to $162.00 on Thanksgiving Day, while it was $141, a 2 percent decrease, for Black Friday.

The five best selling electronic products on Black Friday were Samsung 4K TVs, Apple iPad Air 2, Microsoft Xbox One, Apple iPad Mini and Sony PS4.

Lego Dimensions, Shopkin dolls, Lego Star Wars, Barbie Dream House and Lego Friends were the five most popular toys.

Online doorbuster deals, which are products with limited quantity and available for a limited time, accounted for 40 percent of all online sales.

Mobile shopping saw strong growth with a 34 percent share of sales, but the role of tablets continued to decline.

Tablets drove 15 percent of sales on Black Friday, down 2 percent from last year. Smartphones generated 22 percent share of sales, up 70 percent from 2014. iPhones and iPads continued to drive the majority of mobile sales with 67 and 84 percent, respectively.

Products sold online saw an average discount of 24 percent. According to Adobe, social media and display ads were the hidden gems for the highest online discounts. However, less than 3 percent of consumers took advantage of them on Black Friday.

Adobe's report is based on aggregated and anonymous data from 150 million visits to 4,500 retail websites.

Tamara Gaffney, principal analyst, Adobe Digital Index, said, "US consumers have turned into digital shopping ninjas this holiday season as retailers continue to adjust to a huge influx of smartphone shoppers. Heading into Cyber Monday, online only retailers will take center stage and we are still calling for Cyber Monday to be the largest online day of the year, breaking the $3 billion mark and representing 12 percent YoY growth."