Salesforce Positioned by Gartner in the Leaders Quadrant of the 2017 Magic Quadrant for Mobile Application Development Platforms, Worldwide

SAN FRANCISCO, June 16, 2017 /PRNewswire/ -- Salesforce [NYSE: CRM], the global leader in CRM, today announced that for the third consecutive year, Salesforce has been positioned by Gartner, Inc. in the "Leaders" quadrant of the June 2017 Mobile Application Development Platforms (MADP) report.

Gartner's Magic Quadrants are based on rigorous analysis, backed up by highly structured methodologies. According to Gartner¹: "The mobile app development platform (MADP) market offers tools, technologies, components and services that enable enterprise IT developers to create mobile apps for customers, partners and employees. A MADP enables an enterprise to design, develop, test, deploy, distribute, analyze and manage a portfolio of cross-platform mobile apps on a range of devices running Android and iOS, addressing the requirements of diverse use cases, including external-facing and internal-facing scenarios."

"More innovative CIOs and IT teams than ever are building intelligent mobile apps on the Salesforce Platform - transforming the customer experience and driving real business value," said Paolo Bergamo, SVP of Product Management at Salesforce. "We believe our continued leadership in the Mobile Application Development Platforms Magic Quadrant further validates our vision for the changing role of IT in a customer-driven era²."

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Additional Information

• The 2017 Mobile Application Development Platforms report is available at: https://www.salesforce.com/form/app-cloud/gartner-magic-quadrant-for-mobile.jsp
• Learn more about App Cloud at: http://www.salesforce.com/platform/overview/

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About Salesforce
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

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¹ Gartner, Market Snapshot: Mobile App Development Platforms, Worldwide, 2015, 15 January 2016. 
² "New Research: Driven by Customers, IT Leaders ... - Salesforce.com." https://www.salesforce.com/blog/2017/04/2017-state-of-it-research.html. Accessed 9 Jun. 2017.

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SOURCE Salesforce