Progressive Insurance Puts a Spotlight on "Parentamorphosis," a Condition Impacting Americans this Holiday Season

MAYFIELD VILLAGE, Ohio, Nov. 21, 2016 /PRNewswire/ -- With the holiday season upon us, people everywhere are hitting the recipe books, dusting off the nice china and gearing up for quality time with the family. It's also a time when many first time home buyers are getting ready to host their first holiday gatherings at a new home – and along with it are experiencing a serious case of #adulting stress. But Progressive Insurance is out to say, "it's going to be just fine."

Progressive worked with mental health experts and researchers and has uncovered just how common it is to feel stress associated with first time home ownership and for young people to exhibit behaviors they learned from their own parents. It can be amusing, reassuring, or even alarming.

"Generally, people find themselves starting to 'become' their parents when breaking new ground in their lives," said Nathan Feiles, LCSW, a mental health expert from San Diego who has extensive experience in this area and has written on the subject. "With little experience of our own in certain areas, we do what we've seen our parents do. This doesn't necessarily happen consciously, or by choice – it just happens."

A new campaign from Progressive seeks to reassure young homeowners with a humorous look at what it's like to "become our parents" in a transformation the company calls Parentamorphosis.

To help young homeowners understand they're not alone, Progressive presents theTop Ten Signs you Might be Experiencing Parentamorphosis This Holiday Season:

Progressive is carrying the Parentamorphosis theme into a cutting-edge new marketing campaign created with renowned director, Roman Coppola and agency Arnold Worldwide.

"This is a campaign based on the insight that eventually, we all discover ourselves acting like our parents, even doing things we never thought we'd do," said Jeff Charney, CMO of Progressive. "It's a simple concept, but something we can all relate to. We discovered that when young people purchase their first home, the stress of this big new step can flip a switch and trigger what we're calling Parentamorphosis. And we thought this time of year, when many young homeowners are hosting their first holiday gatherings in a new house, was the perfect time to launch this campaign."

To learn more about the campaign, the real phenomenon we're calling Parentamorphosis, and for articles and tips for first time homeowners, visit http://lifelanes.progressive.com/cs/new-homeowner/

Follow or join the conversation online to share your own Parentamorphosis thoughts and experiences by using #ParentMorphChallenge.

About Progressive
The Progressive Group of Insurance Companies makes it easy to understand, buy and use auto insurance. Progressive offers choices so consumers can reach it whenever, wherever and however it's most convenient — online at progressive.com, by phone at 1-800-PROGRESSIVE, on a mobile device or in-person with a local agent.

Progressive provides insurance for personal and commercial autos and trucks, motorcycles, boats, recreational vehicles, and homes. Home insurance is underwritten by select carriers, including American Strategic Insurance Corp. and subsidiaries (ASI), our majority owned subsidiaries.

Progressive is the fourth largest auto insurer in the country; a leading seller of motorcycle and commercial auto insurance; and through ASI, one of the top 20 homeowners carriers. Progressive also offers car insurance online in Australia at http://www.progressiveonline.com.au.

Founded in 1937, Progressive continues its long history of offering shopping tools and services that save customers time and money, like Name Your Price®, Snapshot®, and Service Centers.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, trade publicly at NYSE: PGR.

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SOURCE Progressive Insurance