Play against a 'Pair of Kings and a Full House' in The Jeff Gordon Foundation Poker Classic at Caesars Palace

With an affordable buy-in set at $1,000, The Jeff GordonFoundation Poker Classic will draw both NASCAR fans and pokerenthusiasts alike. But the buy-in is not the only draw, Jeff Gordonhas invited 25 professional poker players, celebrities andprofessional athletes to play in the tournament in a unique, neverseen before style; introducing one of these stars into each of thefinal 25 tables. Any regular buy-in player will have the opportunityto gear up against some of their favorite stars, with a chance to winthe purse and a seat in this years World Series of Poker, worth$10,000. With this tournament combination, The Jeff Gordon Foundationis sure to bring in the most unique poker tournament crowd ever seenat Caesars Palace.

As the official charity of the World Series of Poker, The JeffGordon Foundation and Harrah's have teamed together to help familiesin need. Fans and poker enthusiasts can support The Jeff GordonFoundation by registering for The Jeff Gordon Foundation Poker Classicby calling 1-800-HARRAHS today.

About Harrah's Entertainment

Harrah's Entertainment, Inc. (NYSE: HET) is the world's largestprovider of branded casino entertainment through operatingsubsidiaries. Since its beginning in Reno, Nevada 68 years ago,Harrah's has grown through development of new properties, expansionsand acquisitions. Harrah's Entertainment is focused on buildingloyalty and value with its customers through a unique combination ofgreat service, excellent products, unsurpassed distribution,operational excellence and technology leadership.

About The Jeff Gordon Foundation

The Jeff Gordon Foundation was established in December of 1999, bythe four-time NASCAR Cup Series champion to support the physical,social and intellectual needs of children and their families. TheFoundation is a non-profit 501(c)(3) organization that benefits TheLeukemia & Lymphoma Society(R), The Make-A-Wish Foundation(R), andRiley Hospital for Children, The Marrow Foundation(R) in partnershipwith The Hendrick Marrow Program and the Jeff Gordon Children'sHospital at NorthEast Medical Center in Concord, NC. For moreinformation, visit www.jeffgordonfoundation.org

About Moneymaker Gaming

Moneymaker Gaming was established in 2004, by the 2003 WorldSeries of Poker champion Chris Moneymaker and is dedicated toproviding a more authentic and entertaining poker-playing experiencethrough Casino and Tournament-quality products. The company holdslicenses with high profile entertainment and sports propertiesincluding Jeff Gordon and Jimmie Johnson. For more information, visitwww.moneymakergaming.com.

About the Caesars Palace Poker Room

The poker room at Caesars Palace caters to the recreational pokerplayer as well as the seasoned veteran of the game. The poker roomfeatures 30 tables, offering a vast array of games including TexasHold'em, Seven-Card Stud and Omaha. Players entering the beautifulspace will be greeted by 11 original LeRoy Neiman paintings thatshowcase nearly 40 years of Caesars Palace history. More than 20large-screen high-definition TV sets adorn the walls. An extensivemenu and dedicated cocktail service allow players to have food andbeverage delivered directly to the tables during play. In addition tothe remarkable 8,500 square-foot main poker room, Caesars Palace isone of the only casinos in Las Vegas to also offer an adjoiningtournament area, providing an additional 6,000 square feet of playingspace and 33 tournament tables.