Let The Games Begin! By Kids For Kids and Xerox Launch 'Invent-A-Toy' National Competition; Innovative kids to receive the 'Chester Award'

The "Invent-A-Toy World Games" national competition, launchedtoday by By Kids For Kids Co. and Xerox Corporation (NYSE: XRX),encourages kids to submit their big ideas for a chance to see thoseinventions come to life on store shelves across America. It is thesecond year of the competition.

The competition requires no entry fee and is seeking the mostinnovative ideas for the next generation of toys, games or sportinggoods. Mattel Inc. (NYSE: MAT) is the presenting toy company sponsor.Interested kids ages 5 through 19 must submit their entries, inwriting, through www.bkfk.com no later than Jan. 16, 2006.

The "Chester Award" -- named after Chester Carlson, the creator ofxerography who himself was a young inventor and entrepreneur -- willbe given to the kids whose inventions offer the greatest marketingpotential and consumer appeal.

"Xerox's deep-rooted culture in innovation, beginning with Carlsonand his discovery of xerography through the many technologicalbreakthroughs the company has made, makes us a natural supporter ofthis inspired competition," said Herve Gallaire, chief technologyofficer and president, Xerox Innovation Group.

Xerography, which launched the copier and laser printers, remainsthe technological foundation of digital printing today.

"Participation in the BKFK/Xerox Invent-A-Toy competition willenhance creative thinking while building the self-esteem and agilelearning skills needed by kids to face tomorrow's challenges," saidNorman Goldstein, chief executive officer, By Kids For Kids Co. "Ourgoal is to provide equal opportunities for all kids to expressthemselves, manifest their dreams and potentially become greatentrepreneurial leaders."

A panel of industry and academic experts in patenting, marketing,licensing and merchandising will evaluate the submissions. Winnerswill be announced in June 2006 at the International Licensing Show inNew York City.

Winners will be given a licensing contract from BKFK, legalsupport to patent the invention (if patentable), professionalexpertise to bring the product to market, approximately $1,000 worthof Xerox technology, and a $5,000 U.S. savings bond. The winners willalso direct a $1,000 savings bond to the teacher of their choice. Upto 100 second-prize winners will receive memberships to CampInvention, a weeklong summer enrichment program. Up to 10,000third-prize winners will receive a 2006 "Invent-A-Toy World Games"competition T-shirt.

The four 2005 winners were presented their "Chester Awards" at theNew York Licensing Show in June. They were Justin Euliano, 17, fromOceanside, N.Y., who invented the "Aim-n-Fish" fishing reel; KirstenMartin, 10, from Novato, Calif., for her "FroBow" flying disc-likedevice; Kevin Lim, 15, from Rochester, N.Y., for his "CustomizableWater Blaster" soaker; and Taylor Hernandez, 10, from Cincinnati,Ohio, for her "Magic Sponge Blocks." Each of these kids have enteredlicensing agreements with BKFK, and BKFK has already filed for patentson their behalf for their inventions.

About By Kids For Kids

By Kids For Kids Co., a closely held corporation based inStamford, Conn., is the leading company in America entirely dedicatedto inspiring the innovative spirit within every kid. By Kids For KidsCo. inspires and rewards kids for innovation excellence and encouragesyoung people to pursue problem-solving in their educations andcareers. By Kids For Kids represents some of the most brilliant youngminds in America. For more information about By Kids For Kids, visitwww.bkfk.com

About Xerox

Xerox Corporation is a $15.7 billion technology and servicesenterprise that helps businesses deploy smarter document managementstrategies and find better ways to work, providing the documentindustry's broadest portfolio of offerings. Xerox operates researchand technology centers in the United States, Canada and Europe thatconduct work in color science, computing, digital imaging, workpractices, electromechanical systems, novel materials and otherdisciplines connected to Xerox's expertise in printing and documentmanagement. The company consistently builds its inventions intobusiness by embedding them in superior Xerox products and solutions,using them as the foundation of new businesses, or licensing orselling them to other entities. For more information, visitwww.xerox.com.

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