12.09.2005 18:00:00

Lacrosse Enthusiasts Pocket New Source of Support with Affinity Credit Card From U.S. Bank

The more than 180,000 men and women, who enjoy playing,coaching and watching the game of lacrosse now have a new way tosupport and promote their sport with the US Lacrosse Visa(R) PlatinumCard from U.S. Bank (NYSE:USB). The card generates revenue to USLacrosse each time a new card is activated and repeatedly thereaftereach time the card is used for everyday purchases.

"We're thrilled to be a part of one of the fastest growing sportsin the country," said Tanya Turner, senior vice president of affinityproducts at U.S. Bank. "The value of sports in our lives istremendous, particularly when it comes to growing healthy kids, whichis why we are proud to embrace and support the members and fans of USLacrosse."

Cardholders will have access to three different U.S. Bank creditcard products, including a card that provides cash back on purchasesand another that earns reward points that can be redeemed for giftcertificates, merchandise and nearly any reward the cardholder chooseswith the Name Your Own Reward option.

There are three card images to choose from, including "The Sportof Lacrosse," featuring a famous bronze lacrosse statue at theNational Hall of Fame, a second celebrating "The Women's Game,"featuring a photo of the women's national team lacrosse equipment anda third honoring "The Men's Game," with a picture of the men'snational team lacrosse equipment.

"There's no question that our sport has gained momentum and thatUS Lacrosse is well-poised to welcome new participants both on and offthe field," said Steve Stenersen, executive director of USL. "We lookforward to welcoming the support that is generated through thiscreative outlet where everyday purchases can support the passion ofour game. This is yet another way for lacrosse enthusiasts to supportthe US Lacrosse theme of 'One for all.'"

US Lacrosse was founded on Jan. 1, 1998, as the national governingbody of men's and women's lacrosse. The mission of US Lacrosse is toensure a unified and responsive organization that develops andpromotes the sport by providing services to its members and programsto inspire participation, while preserving the integrity of the game.It envisions a future which offers people everywhere the opportunityto discover, learn, participate in, enjoy, and ultimately embrace theshared passion of the lacrosse experience. Visit US Lacrosse atuslacrosse.org.

U.S. Bancorp (NYSE:USB), with $204 billion in assets, is the 6thlargest financial holding company in the United States. The companyoperates 2,383 banking offices and 4,877 ATMs in 24 states, andprovides a comprehensive line of banking, brokerage, insurance,investment, mortgage, trust and payment services products toconsumers, businesses and institutions. U.S. Bancorp is home of theFive Star Service Guarantee in which the company pays customers ifcertain key banking benefits and services are not met. U.S. Bancorp isthe parent company of U.S. Bank. Visit U.S. Bancorp on the web atusbank.com.

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