International Bestselling Author Paulo Coelho’s Books Now Available in Portuguese Exclusively in Kindle Store Worldwide

Amazon.com (NASDAQ: AMZN) today announced that international bestselling author Paulo Coelho has decided to make 17 of his books, including "The Alchemist,” available in his native Portuguese exclusively for worldwide distribution in Amazon’s Kindle Store (www.amazon.com/kindlestore). This is the first time any of these editions have been available as electronic books, and they will be exclusive to the Kindle Store for six months. Kindle is the most gifted, most wished for and the No. 1 bestselling product across all categories on Amazon.com—not just electronics. The Kindle Store now includes over 400,000 books and the largest selection of the most popular books people want to read, including New York Times Bestsellers and New Releases.

"Our customers around the world have long been fans of Paulo Coelho’s books,” said Russ Grandinetti, vice president, Kindle Content. "We’re thrilled to work with Mr. Coelho to offer these titles in his native Portuguese in the Kindle Store for download in less than 60 seconds in more than 100 countries around the world.”

Paulo Coelho is the all-time bestselling Portuguese-language author. One of his best-known books, "The Alchemist,” was a No. 1 bestselling title in 74 countries. "The Alchemist” also holds the 2008 Guinness World Record for the most translated book in the world (67 languages in over 150 countries).

"The great opportunity that Kindle offers to a writer is that it allows readers who are not in their country and do not have access to their local bookstores to immediately access texts in their mother tongue,” said Coelho. "Therefore, it is with great joy that I now see all my books in Portuguese, so far only available abroad in a few specialized bookstores, being just a click away from all Portuguese readers that are around the world.”

Kindle is in stock and available for immediate shipment today at www.amazon.com/kindle.

About Kindle

Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines and newspapers to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items sold on Amazon.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc., seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Books and periodicals for the Kindle as well as Kindle devices are sold through Amazon Digital Services, Inc.