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25.01.2005 16:46:00
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IndyMac Bank and The Builder's Circle Partner to Grow and Enhance Loy
IndyMac Bank and The Builder's Circle Partner to Grow and Enhance Loyalty Program for Builders and Remodelers IndyMac Bank is New "Presenting Sponsor" Among the Program's Growing List of Major Sponsors
The Builder's Circle(sm) today announced that it has formed a new marketing partnership with IndyMac Bancorp, Inc. (NYSE: NDE) ("IndyMac"), the holding company for IndyMac Bank(R) and one of the leading home construction lenders in the country. The Builder's Circle is the residential building industry's only multi-manufacturer loyalty program designed exclusively for small- to medium-size homebuilders and remodelers. As part of the partnership, IndyMac Bank will lend its powerful brand and reach into the homebuilding sector to help grow The Builder's Circle membership to enable more homebuilders to benefit from The Builder's Circle's unique points-based loyalty program. Eager to offer its market-leading home construction financial products and services to the custom homebuilding and remodeling industry, IndyMac Bank will benefit by accessing marketing channels that The Builder's Circle has opened up through its Home Builder Association (HBA) Partner Program.
"Blending IndyMac's brand value, resources, and market presence with the strengths and values of The Builder's Circle is a natural fit for both parties," said Tim Landwehr, First Vice President of IndyMac Bank Home Construction Lending. "In just one year, The Builder's Circle program has seen impressive growth with builders and remodelers, especially with its HBA Partner Program, and we look forward to helping optimize and grow these relationships. Our regional marketing efforts complement The Builder's Circle approach to preserve local buying and business relationships. IndyMac is also delighted to be able to present The Builder's Circle to thousands of our clients and new customers across the country."
"The Builder's Circle program and members will both immediately benefit from our new partnership with IndyMac Bank," said Scott May, General Manager of The Builder's Circle. "IndyMac Bank greatly enhances our ability to promote our free loyalty program broadly across the country, directly and through our new HBA Partner Program. Our members benefit by continuing to purchase brands they already use from their local suppliers, and our many manufacturing sponsors benefit through increased exposure of The Builder's Circle program to thousands more builders and contractors. Now we have more resources to attract new members and new sponsors to our one-of-a-kind loyalty program. IndyMac is a perfect match for The Builder's Circle."
The Builder's Circle rewards loyalty to its 34 brands and to the local distributors and dealers who carry those brands. The Builder's Circle rewards members with points that can be redeemed any time for thousands of travel and brand name merchandise options through The Builder's Circle's extensive rewards catalog. To earn points, remodelers and builders simply buy products from their favorite local suppliers, as they do now. Membership is free and points never expire for the life of the program.
Sponsoring manufacturers include Ahnzu, Airquest, Alcoa, Arcoaire, American Home Fashions Carpet, American Olean, Armstrong (floor, wall & ceiling products), Armstrong Cabinets, Atrium Windows and Doors, Boral Bricks, Bruce (floors), Bruce Cabinets, Cellwood, Comfortmaker, Daltile, EverGrain by Epoch, Hartco, Heil, H-R Windows, Keeprite, Lamarite, Landis & Gyr, Murray, Mastic, Maxim Lighting, METALWORKS, Robbins, SCHULTE Distinctive Storage, Siemens, TAMKO, Tempstar, Thermal Industries, Tuftex Carpet, and Windsor Republic Doors.
About IndyMac Bank
IndyMac Bancorp, Inc. is the holding company for IndyMac Bank, the largest savings and loan in Los Angeles, and the ninth largest nationwide (based on assets). Through its hybrid thrift/mortgage banking business model, IndyMac is in the business of designing, manufacturing, and distributing cost-efficient financing for the acquisition, development, and improvement of single-family homes. IndyMac also provides financing secured by single-family homes to facilitate consumers' personal financial goals and strategically invests in single-family mortgage-related assets.
IndyMac utilizes its award-winning e-MITS(R) technology platform to facilitate automated underwriting, risk-based pricing and rate lock of home loans on a nationwide basis via the Internet at the point of sale. IndyMac provides mortgage products and services through various mortgage banking divisions and invests in certain of its mortgage loan production and mortgage servicing for long-term returns. IndyMac's mortgage Website is ranked the number one overall mortgage website by Watchfire(R) GomezPro(TM), an Internet quality measurement firm, a position it has held for eight of nine measurement periods since Fall 2000.
IndyMac Bank also offers a wide array of Web-enhanced banking services, including deposits, competitive CD and money market accounts, and online bill payment services. IndyMac Bank is FDIC insured. IndyMac's total annualized return to shareholders of 23% for the period 1993 through December 31, 2004, under its current management team, has exceeded the comparable returns of 13% and 11% for the Dow Jones Industrial Average and S&P 500, respectively, for the same period. For more information about IndyMac and its affiliates, or to subscribe to the Company's Email Alert feature for notification on Company news and events, please visit our Website at www.indymacbank.com.
About The Builder's Circle
The Builder's Circle, based in Atlanta, is a growing alliance of non-competing manufacturers who have joined together for the sole purpose of thanking and rewarding small- to medium-size builders and remodelers for their continued business. (The Builder's Circle program is administered by Loyaltyworks, which has been designing, implementing, and supporting a full range of loyalty and relationship marketing solutions for over 27 years.) The Builder's Circle rewards participating members with points that can be redeemed for thousands of travel and brand name merchandise items found in The Builder's Circle extensive catalog. For questions about The Builder's Circle, visit www.BuildersCircle.com, call (800) 880-1834, or e-mail media@builderscircle.com.
--30--JC/na*
Business Editors
ATLANTA--(BUSINESS WIRE)--Jan. 25, 2005--
The Builder's Circle(sm) today announced that it has formed a new marketing partnership with IndyMac Bancorp, Inc. (NYSE: NDE) ("IndyMac"), the holding company for IndyMac Bank(R) and one of the leading home construction lenders in the country. The Builder's Circle is the residential building industry's only multi-manufacturer loyalty program designed exclusively for small- to medium-size homebuilders and remodelers. As part of the partnership, IndyMac Bank will lend its powerful brand and reach into the homebuilding sector to help grow The Builder's Circle membership to enable more homebuilders to benefit from The Builder's Circle's unique points-based loyalty program. Eager to offer its market-leading home construction financial products and services to the custom homebuilding and remodeling industry, IndyMac Bank will benefit by accessing marketing channels that The Builder's Circle has opened up through its Home Builder Association (HBA) Partner Program.
"Blending IndyMac's brand value, resources, and market presence with the strengths and values of The Builder's Circle is a natural fit for both parties," said Tim Landwehr, First Vice President of IndyMac Bank Home Construction Lending. "In just one year, The Builder's Circle program has seen impressive growth with builders and remodelers, especially with its HBA Partner Program, and we look forward to helping optimize and grow these relationships. Our regional marketing efforts complement The Builder's Circle approach to preserve local buying and business relationships. IndyMac is also delighted to be able to present The Builder's Circle to thousands of our clients and new customers across the country."
"The Builder's Circle program and members will both immediately benefit from our new partnership with IndyMac Bank," said Scott May, General Manager of The Builder's Circle. "IndyMac Bank greatly enhances our ability to promote our free loyalty program broadly across the country, directly and through our new HBA Partner Program. Our members benefit by continuing to purchase brands they already use from their local suppliers, and our many manufacturing sponsors benefit through increased exposure of The Builder's Circle program to thousands more builders and contractors. Now we have more resources to attract new members and new sponsors to our one-of-a-kind loyalty program. IndyMac is a perfect match for The Builder's Circle."
The Builder's Circle rewards loyalty to its 34 brands and to the local distributors and dealers who carry those brands. The Builder's Circle rewards members with points that can be redeemed any time for thousands of travel and brand name merchandise options through The Builder's Circle's extensive rewards catalog. To earn points, remodelers and builders simply buy products from their favorite local suppliers, as they do now. Membership is free and points never expire for the life of the program.
Sponsoring manufacturers include Ahnzu, Airquest, Alcoa, Arcoaire, American Home Fashions Carpet, American Olean, Armstrong (floor, wall & ceiling products), Armstrong Cabinets, Atrium Windows and Doors, Boral Bricks, Bruce (floors), Bruce Cabinets, Cellwood, Comfortmaker, Daltile, EverGrain by Epoch, Hartco, Heil, H-R Windows, Keeprite, Lamarite, Landis & Gyr, Murray, Mastic, Maxim Lighting, METALWORKS, Robbins, SCHULTE Distinctive Storage, Siemens, TAMKO, Tempstar, Thermal Industries, Tuftex Carpet, and Windsor Republic Doors.
About IndyMac Bank
IndyMac Bancorp, Inc. is the holding company for IndyMac Bank, the largest savings and loan in Los Angeles, and the ninth largest nationwide (based on assets). Through its hybrid thrift/mortgage banking business model, IndyMac is in the business of designing, manufacturing, and distributing cost-efficient financing for the acquisition, development, and improvement of single-family homes. IndyMac also provides financing secured by single-family homes to facilitate consumers' personal financial goals and strategically invests in single-family mortgage-related assets.
IndyMac utilizes its award-winning e-MITS(R) technology platform to facilitate automated underwriting, risk-based pricing and rate lock of home loans on a nationwide basis via the Internet at the point of sale. IndyMac provides mortgage products and services through various mortgage banking divisions and invests in certain of its mortgage loan production and mortgage servicing for long-term returns. IndyMac's mortgage Website is ranked the number one overall mortgage website by Watchfire(R) GomezPro(TM), an Internet quality measurement firm, a position it has held for eight of nine measurement periods since Fall 2000.
IndyMac Bank also offers a wide array of Web-enhanced banking services, including deposits, competitive CD and money market accounts, and online bill payment services. IndyMac Bank is FDIC insured. IndyMac's total annualized return to shareholders of 23% for the period 1993 through December 31, 2004, under its current management team, has exceeded the comparable returns of 13% and 11% for the Dow Jones Industrial Average and S&P 500, respectively, for the same period. For more information about IndyMac and its affiliates, or to subscribe to the Company's Email Alert feature for notification on Company news and events, please visit our Website at www.indymacbank.com.
About The Builder's Circle
The Builder's Circle, based in Atlanta, is a growing alliance of non-competing manufacturers who have joined together for the sole purpose of thanking and rewarding small- to medium-size builders and remodelers for their continued business. (The Builder's Circle program is administered by Loyaltyworks, which has been designing, implementing, and supporting a full range of loyalty and relationship marketing solutions for over 27 years.) The Builder's Circle rewards participating members with points that can be redeemed for thousands of travel and brand name merchandise items found in The Builder's Circle extensive catalog. For questions about The Builder's Circle, visit www.BuildersCircle.com, call (800) 880-1834, or e-mail media@builderscircle.com.
--30--JC/na*
CONTACT: IndyMac Bank Home Construction Lending Melissa Wu, 626-535-4839 Melissa.Wu@indymacbank.com or The Builder's Circle Scott May, 678-539-5145 Scott.May@builderscircle.com or Wagner Media Brian Strombotne or John D. Wagner, 919-929-8429 BStrombotne@WagnerPR.com or JDWagner@WagnerPR.com
KEYWORD: LOUISIANA KANSAS INDIANA ILLINOIS GEORGIA FLORIDA CALIFORNIA WISCONSIN WASHINGTON VIRGINIA TEXAS TENNESSEE PENNSYLVANIA OREGON OKLAHOMA OHIO NORTH CAROLINA NEW YORK NEW JERSEY MICHIGAN MASSACHUSETTS MARYLAND INDUSTRY KEYWORD: REAL ESTATE BUILDING/CONSTRUCTION PRODUCT SOURCE: The Builder's Circle
Copyright Business Wire 2005
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