Have You Heard About the New Twins in Town?

CHICAGO, March 6 /PRNewswire-FirstCall/ -- Doublemint fans have a new way to enjoy the simple pleasures in life with new Doublemint Twins(R) mints!

(Photo: http://www.newscom.com/cgi-bin/prnh/20060306/CGM007 )

Doublemint Twins mints are the first new product introduction from the Doublemint brand in more than 90 years. "Consumers told us that they were looking for an innovative and exciting way to enjoy the Doublemint brand that they grew up with," stated Paul Chibe, senior marketing director for Wrigley .

With their unique blend of two flavors in one mint, new Doublemint Twins mints will satisfy those who already love Doublemint gum, as well as attract a new generation of fans. Available in both Wintercreme and Mintcreme flavor varieties, Doublemint Twins mints are adorned with blue and green Doublemint arrows and come in a fun, convenient, flip-top package. Suggested retail price is 69 cents for 37 mints.

"Because consumers look to Doublemint to provide the perfect amount of mild mint enjoyment rather than intense mint flavor," continued Chibe, "Wrigley's new Doublemint Twins mints will become an instant classic, just like Doublemint gum."

Unexpected Twins Sure to Entertain

The advertising launching March 6, from Energy BBDO, builds upon the brand's heritage of the Doublemint Twins and their unique jingle -- but with an unexpected twist. Viewers will be introduced to a new set of twins -- two very different people that are dressed alike as twins -- singing, "New Doublemint Twins are different. They're mints." For more information and a fun, behind-the-scenes look at the campaign, please visit http://www.newdoubleminttwins.com/ .

Doublemint Through the Years 1891 The Wm. Wrigley Jr. Company founded in Chicago 1914 Doublemint gum launches 1960 The first set of twins appears in Doublemint television advertising 2005 Wrigley reintroduces the Doublemint Twins advertising campaign in the U.S. 2006 Wrigley introduces new Doublemint Twins mints as the first new product under the Doublemint brand

Product image jpegs are available to media upon request. Please contact Katie

Grywalski at 312-233-1204 or katie.grywalski@edelman.com. About the Wm. Wrigley Jr. Company

The Wrigley Company is a recognized leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum, with global sales of more than $4.0 billion. The Company markets its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have heritages stretching back more than a century. Other brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Alpine(R), Solano(R), Sugus(R), Cool Air(R), and P.K. (R) For more information, please visit http://www.wrigley.com/ .

Katie Grywalski, 312-233-1204 Edelman for Wrigley katie.grywalski@edelman.com Jessica Schilling, 312-645-3057 Wm. Wrigley Jr. Company jessica.schilling@wrigley.com