Harley-Davidson Unveils 2021-2025 Strategic Plan; Targets Increased Profitability

(RTTNews) - Harley-Davidson, Inc. (HOG) on Tuesday unveiled 'The Hardwire', its 2021-2025 strategic plan that targets long-term profitable growth and shareholder value, and also aims to enhance its position in the strongest motorcycle segments.

The motorcycle maker targets increased profitability and low double-digit earnings per share growth through 2025. It also projects single-digit revenue growth in the Motorcycles segment, with solid growth expectations across all businesses.

Harley-Davidson said it will invest in the core segments of Touring, large Cruiser and Trike to strengthen and grow its position. The company will expand into Adventure Touring and increase profitability within the Cruiser segment to unlock untapped volume and margin.

The company noted that Pan America, its first Adventure Touring motorcycle, is an example of the company's selective expansion into a high-potential segment that has untapped potential in the U.S.

As part of expanding its Financial Services offerings, the company will launch Harley-Davidson Certified, a pre-owned motorcycle program supporting growth expected across all complementary businesses.

The company said it will strengthen its commitment to electric motorcycles with the creation of a dedicated division focused exclusively on leading the future of electric motorcycles, following the success of its LiveWire motorcycle.

Harley-Davidson also said it will extend employee ownership to all employees by offering an equity grant to about 4,500 employees, aligning with its new approach to Inclusive Stakeholder Management.