Fred Meyer Rolls Out New Rewards Card in Oregon and Western Washington

PORTLAND, Ore., Jan. 29 /PRNewswire-FirstCall/ -- Fred Meyer announced the rollout of its new Fred Meyer Rewards Card. Designed to attract and reward Customer loyalty, this card is being introduced in Oregon and Western Washington Fred Meyer stores this week, making the Rewards card available in all Fred Meyer markets. And, Fred Meyer representatives promise, this card is different from cards offered by other retailers in that it isn't tied into price.

"Our Fred Meyer Rewards card is not like any other supermarket card," says Natalie Ream, Group Vice President of Sales Promotion and Marketing. "It does not affect prices in any way. You still get the same low prices whether you use the card or not. No gimmicks, no pricing games, and no fees to join."

Instead, the Rewards Card will pay Customers a rebate for simply using the card when they shop Fred Meyer. Customers earn one "point" every time they spend five dollars at Fred Meyer. If a Customer earns at least 100 points during a 13-week period, he or she qualifies for a rebate. Points will be tallied and displayed on the Customer's receipt every time the Customer uses the card when making a purchase. Rebates will be mailed to Customers at the end of the 13-week period. Customers who use the Rewards Card can accumulate points by making purchases from every department except Fred Meyer Jewelers. Details on exclusions as well as the company's extensive privacy policy can be found online at http://www.fredmeyer.com/.

As an incentive to sign up, new Rewards Customers will receive 20 points the first time they use their Rewards Card.

Fred Meyer Stores is based in Portland, Oregon and features 129 large multi-department stores in four western states that offer one-stop shopping for a wide range of food, apparel, and general merchandise products. Fred Meyer is a division of The Kroger Co. , which is one of the largest food retailers in the United States.