23.02.2005 13:01:00
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Clear Channel Radio Unveils Plans to Promote the Most Unforgettable Ev
Business Editors/Entertainment Editors
SAN ANTONIO--(BUSINESS WIRE)--Feb. 23, 2005--Clear Channel (NYSE:CCU)
-- National Campaign Celebrating 50 years of Disney Theme Parks
to Air on More than 400 Clear Channel Radio Stations
Clear Channel Radio today announced a major campaign to promote a global celebration that marks 50 years of Disney theme parks. More than 400 Clear Channel Radio stations across the country have committed to airing promotional spots that provide event details for the "Happiest Celebration on Earth."
Festivities kick off on May 5, 2005, at all 10 of the Disney theme parks around the world with the premiere of exciting shows and attractions at Disneyland Resort in California; Walt Disney World Resort in Florida; Tokyo Disneyland in Japan; and Disneyland Resort Paris in France. The opening of Hong Kong Disneyland will add another Disney park -- the 11th -- to the celebration in September.
Clear Channel Radio stations across the country will begin running a specially designed Disney promotion on Feb. 28, 2005, along with the participation of Premiere Network's "Delilah" show and "American Top 40" with Ryan Seacrest. There will be a call-in component of the radio promotion that will award vacation packages for four people to the premiere of the "Happiest Celebration on Earth" at the Walt Disney World(R) Resort and Disneyland(R) Resort.
"Disney and its much-loved theme parks have introduced an entirely new genre of family entertainment that now spans the globe," said John Hogan, chief executive officer of Clear Channel Radio. "The national reach of Clear Channel's radio network provides the perfect opportunity to reach millions of families who are interested in this unprecedented global celebration, and with the vacation package premium, Clear Channel listeners have the opportunity to visit this national entertainment treasure and create lasting memories."
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
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CONTACT: Clear Channel Radio, San Antonio Omar Thompson, 210-822-2828 OmarThompson@ClearChannel.com or Brainerd Communicators, Inc. Kim Holt/Jennifer Gery, 212-986-6667 holt@braincomm.com gery@braincomm.com
KEYWORD: FLORIDA CALIFORNIA TEXAS JAPAN HONG KONG FRANCE INTERNATIONAL ASIA PACIFIC EUROPE INDUSTRY KEYWORD: MUSIC ADVERTISING/MARKETING ENTERTAINMENT TELEVISION/RADIO CABLE MARKETING AGREEMENTS SOURCE: Clear Channel Communications, Inc.
Copyright Business Wire 2005
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