Can Nike Turn It Around? Caitlin Clark Could Be the Key.

Even if you're just a casual sports fan, you've probably heard of Caitlin Clark. The basketball star shattered records in college in scoring, three-pointers, and assists, among other categories, and has dazzled fans in her rookie year in the WNBA, bringing a surge of attention and record audiences to women's basketball, much like Tiger Woods did in golf a generation ago.Arguably, Clark is the biggest female athlete since Serena Williams, and she's gotten more interest on Alphabet's Google over the last year than Lebron James or Steph Curry. Her brand has extended beyond basketball and into pop culture, as she's appeared on Saturday Night Live in a Weekend Update segment and was dressed by Prada for the WNBA draft, the first time the luxury brand took such a step for the NBA or WNBA draft. In the meantime, she's set records for attendance and merchandise sales in what's become known as the Caitlin Clark effect.In other words, her marketability is self-evident.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool