Campbell's(R) Chunky(TM) Soup Features All-Star Roster of Past and Present NFL Greats in National Advertising Campaign; Chunky Soup Launches 2006 Ad Campaign During NFL Opening Weekend

Campbell Soup Company (NYSE:CPB) will unveil its new"Campbell's Chunky" soup "Hungry Boys" advertising campaign for the2006 NFL season on September 7, when the National Football Leaguekicks off its extended opening weekend schedule. This season, anexciting lineup of NFL greats and league champions will be featured inbroadcast and print ads, including members of the Super Bowl XLchampion Pittsburgh Steelers; members of the legendary Steel Curtaindefense; Seattle Seahawks quarterback, Matt Hasselbeck; andPhiladelphia Eagles quarterback and "Chunky" soup veteran, DonovanMcNabb, who returns for an unprecedented sixth season.

The "Chunky" soup "Hungry Boys" advertising campaign leverages thecompany's NFL sponsorship and the "big-hearted" essence of the"Campbell's Chunky" brand to communicate that "Chunky" soup delivers"hearty, filling meals" no matter how big the appetite. The campaign,which continues to feature the "Chunky" soup trademark message, "Itfills you up right," has contributed to the brand's doubling of salessince it began in 1997. This season's advertising campaign iscomprised of five television spots and three print ads. Creative forthe entire campaign is being handled by Young & Rubicam, New York.

"This will be an exciting year for 'Campbell's Chunky' soup. Wehave a lot to offer consumers, with the arrival of new soup varieties,new spokespeople and a continuation of our long-standing partnershipwith the McNabb family and the NFL," said Doug Johns, Senior BrandManager, "Chunky" soup. "We're looking forward to a great year withDonovan McNabb, Matt Hasselbeck, Ben Roethlisberger, and the ensembleof past and present Steelers who are featured in this tenth year ofone of the most successful advertising campaigns in the history of the'Chunky' soup brand."

The "Chunky" soup "Hungry Boys" campaign utilizes an aggressivefilm-making style to reaffirm the core benefit of this year's campaign- "the filling up of big hungry men." Award wining commercial directorAndrews Jenkins uses variable film rates, flash frame pulses, and anumber of different lens distortion techniques to enhance the "in yourface" attitude of the campaign. Rapid editing, including jump cuts andspeed ramps, also boosts the energy of the spots, pushing the envelopein terms of traditional food advertising, while allowing the "Chunky"soup message to remain true to the essence of the brand.

The "Chunky" soup "Hungry Boys" campaign truly lives up to itsname, featuring a roster of some of the toughest boys on the field:

-- Two :30 spots will feature an ensemble of Pittsburgh Steelers including Jeff Hartings, Max Starks, Kendall Simmons, James Farrior, Marvel Smith, Charlie Batch, Casey Hampton and Chukky Okobi, along with Steelers "Team Mom" Elleanor Starks.

-- One :30 spot will feature members of the legendary Steel Curtain defense from the Steeler's Super Bowl teams of the 70's, including Mel Blount, Joe Greene, L.C. Greenwood, Jack Ham, Ernie Holmes and Dwight White, who will appear alongside Matt Hasselbeck.

-- Two :15 spots will feature Donovan McNabb alongside his mom, Wilma, and Matt Hasselbeck, alongside his mom, Betsy.

In 2002, the players' real-life moms appeared in the campaign forthe first time in history as part of a creative shift to reach out toa broader audience. In prior years, actresses portrayed the mothers ofthe "Chunky" soup spokesmen. Betsy Hasselbeck and Elleanor Starks arethe newest moms to be added to the "Chunky" soup "Team Mom" roster.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer ofhigh quality simple meals, soups, baked snacks, vegetable-basedbeverages, and premium chocolate products. Founded in 1869, thecompany has a portfolio of market-leading brands, including"Campbell's," "Pepperidge Farm," "Arnott's," "V8," and "Godiva." Formore information on the company, visit Campbell's website atwww.campbellsoupcompany.com.