California Association of REALTORS(R) Selects Campbell-Ewald for Advertising

LOS ANGELES, March 28 /PRNewswire/ -- The California Association of REALTORS(R) (C.A.R.) announced it has named Campbell-Ewald, Los Angeles, to create brand advertising for the association.

"In the challenging process of buying or selling a home, REALTORS(R) are a consumer's best ally," said C.A.R. President Vince Malta. "REALTORS(R) bring resources and solutions and Campbell-Ewald, Los Angeles, will help us further communicate the advantages to consumers."

Campbell-Ewald will immediately begin research and strategic planning to create C.A.R. advertising and marketing communications in 2006.

"There is demonstrable value for consumers who work with REALTORS(R)," said Campbell-Ewald Executive Vice President, Executive Creative Director Debbie Karnowsky. "Our creative work will draw the distinctions with innovative messages and mediums."

Leading the Way...(R) in California real estate for more than 100 years, the California Association of REALTORS(R) (http://www.car.org/ ) is one of the largest state trade organizations in the United States, with more than 185,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles.

Since 1955, Campbell-Ewald, Los Angeles, has been serving West Coast clients. Campbell-Ewald is part of the nation's sixth largest advertising and marketing communications agency network, with more than 1,200 employees located in U.S. offices. In 2003, for the second consecutive year, the agency was named Adweek Agency of the Year - Midwest. A part of The Interpublic Group of Companies , Campbell-Ewald partners with a score of national brands, including ACDelco, Alltel, BISSELL, Chevrolet, Farmers Insurance, Kaiser Permanente, Michelin, OnStar, the United States Navy and the United States Postal Service. For more information on Campbell-Ewald, visit http://www.campbell-ewald.com/ .