Beam Global Spirits & Wine, Inc., Announces Agency of Record Solutions; Appoints Publicis Dialog, Expands BBDO Relationship

Beam Global Spirits & Wine, Inc. (Fortune Brands, Inc. (NYSE:FO))announced today that it has selected Publicis Dialog as its agency ofrecord for the former Allied Domecq brands it acquired last year.Publicis Dialog has continued to grow momentum for the brands thatBeam Global acquired in July of 2005, and their appointment isconsidered a move to formalize the partnership. Energy BBDO out ofChicago will retain and expand responsibilities for the heritagebrands*, while expanding their scope of responsibility for Jim Beam(R)bourbon to a through-the-line relationship in three new internationalmarkets - the United Kingdom, Germany and Spain. Jim Beam bourbon alsomaintained momentum in 2005, with global growth of 3%.

"Our philosophy has always been to put the interests of the brandsfirst, and after an acquisition it's especially important to secureconsistency and stability," said Beth Bronner, chief marketing officerand senior vice president of marketing, Beam Global Spirits & Wine,Inc. "Publicis Dialog joins Beam Global with a deep understanding ofour new brands, a winning track record, and promises to be atremendous asset to our organization. Publicis' creative energy andpassion for our portfolio fuels Beam Global's spirit of being abrand-led company and strengthens our reputation as a global leader inspirits."

Publicis Dialog will represent the following brands globally:Canadian Club(R) Canadian Whisky, Courvoisier(R) Cognac, Sauza(R)Tequila, Whisky DYC(R), Larios(R) Dry Gin, Kuemmerling(R) Bitters,Jacobi(R) Brandy, Fundador(R) Brandy, Teacher's(R) Scotch Whisky andTerry Centenario(R) Brandy.

Publicis Dialog will act as the lead agency among several siblingcompanies from the Publicis network including:

-- Publicis Dialog for all brand communications, advertising and creative

-- ZenithOptimedia which will provide strategic planning and media buying services for all Beam Global brands on a global scale

-- Manning Selvage & Lee will provide public relations solutions for several brands in assigned territories outside of North America;

-- Relay USA will create and execute field and all on-premise marketing activities for all Beam Global spirits brands in the United States.

Collectively, these companies will provide holisticthrough-the-line marketing services and brand communications fromcreative development and brand strategy to sales promotions, events,direct marketing, CRM, media strategy, media planning, media buying,field and sponsorship marketing, on-premise events and promotions,point of sale and select market public relations.

"It's no coincidence that we've ended up with the holisticservices of Publicis Dialog. The model we've created with PublicisDialog reflects our strategy to achieve a truly integrated,through-the-line holistic approach to marketing," explained Bronner."It gives us the ability to optimize our brand communications acrossmultiple channels to achieve greater efficiencies and globalconsistency. At the same time, we are retaining the talent that hashelped to grow these brands over a number of years."

"We are proud to continue working with such a select group ofaward-winning premium spirits brands; this is a great opportunity forus to showcase our unique, holistic approach to global marketingneeds," commented John Farrell, President & CEO SAMS Worldwide,Publicis Groupe, and Patrick Hanson-Lowe, CEO Publicis DialogInternational, in a joint statement. "It is extremely rewarding for usto launch a relationship with Beam Global, expanding on a relationshipbased on our previous performance with these brands, and we lookforward to the opportunities that lie ahead."

Omincom Group's Energy BBDO {Chicago} will continue to representflagship brand Jim Beam(R) bourbon in the United States, whileexpanding its scope to include through-the line-representation for thebrand via BBDO Proximity in Germany and the United Kingdom and throughTiempo BBDO in Spain. Sister agency Ketchum retains its publicrelations responsibilities in the U.S. for Starbucks(TM) Liqueurs, JimBeam(R) bourbon and DeKuyper(R) cordials, while picking up Sauza(R)tequila in the U.S. and Mexico. London-based JCPR retainsCourvoisier(R) cognac. Doe Anderson, Kentucky, retains globalresponsibility for Maker's Mark(R) bourbon which it has representedfor over a decade, along with New York City based public relationsfirm Evins Communications. In the U.S., Zipatoni continues to providebelow-the-line marketing services. In Australia, Publicis Dialog willrepresent all brands except for Jim Beam(R) bourbon which continues touse MediaEdge and independent boutique firm The Works.

In July 2005, Beam Global Spirits & Wine, Inc. closed thetransaction for the acquisition of several of the world's biggest andbest-known spirits brands. The company became the world'sfourth-largest spirits firm, up from seventh position in the globalrankings, and added premier global and national brands around theworld. Beam Global changed from a company with sales predominantly inthe U.S. to one with a truly global focus; sales and distributionshifted from almost 75% U.S. focused to nearly 50/50 between the U.S.and the rest of the world.

* heritage brands = Beam Global Spirits & Wine brands prior toformer Allied Domecq brands including Starbucks(TM) Coffee Liqueurs,Knob Creek(R) bourbon and The Small Batch Bourbon Collection(R),DeKuyper(R) cordials and Pucker(R) Schnapps

About Beam Global Spirits & Wine

Beam Global Spirits & Wine, Inc. is the fourth largest spiritscompany in the world. With nine of the world's top-100 premium spiritsin its portfolio, the company's brands hold global and nationalleadership positions in key categories, including Jim Beam(R) bourbon;Canadian Club(R) Canadian whisky; Courvoisier(R) cognac; Laphroaig(R)Scotch; Sauza(R) tequila; Larios(R) gin; Whisky DYC(R); Teacher's(R)Scotch; and DeKuyper(R) cordials. The portfolio also includes Maker'sMark(R) bourbon, Knob Creek(R) bourbon and The Small Batch BourbonCollection(R), and Starbucks(TM) Liqueurs. Beam Wine Estates is atop-five super-premium wine company in the U.S., featuring Clos duBois(R), the number two super-premium U.S. wine brand, and theaward-winning Geyser Peak(R) wine. Beam Global Spirits & Wine, Inc. ispart of Fortune Brands, Inc. (NYSE:FO), a $7 billion leading consumerbrands company. For more information on Beam Global Spirits & Wine andthe company's sales and distribution partners, please visitwww.beamglobal.com.

Publicis Dialog

Publicis Dialog is one of the world's largest holistic marketingservices companies. Wholly-owned by the Publicis Groupe, it has over40 offices in 35 countries.

Its core expertise is in creating and converting demand for someof the world's most famous brands and services. These include BeamGlobal Spirits & Wine, Hewlett Packard, Nestle, Procter and Gamble,Coca Cola, L'Oreal, Renault, Sanofi Aventis, Telefonica, VirginAirways, McDonalds and many others. It employs over 2000 staffglobally who specialise in disciplines including Advertising, DirectMarketing, CRM, Shopper Marketing, Sales Promotion, Trade Marketing,Promotional Events, Field Marketing and Digital/Interactive.

About Energy BBDO

Energy BBDO is part of BBDO Worldwide, which has 316 offices in 77countries and is the most awarded network in the world over the pastseven years according to The Gunn Report. Clients of Energy BBDOinclude Bayer, Dial Corp., Beam Global Spirits & Wine, LaSalle Bank,Life Savers and Creme Savers brands, Roche Diagnostics, Starbucks, Wm.Wrigley Jr., Co. and YMCA, among others.

(C) 2006 Beam Global Spirits & Wine, Inc., Deerfield, IL.