Amazon Theater/Tribeca Film Festival Short-Film Competition and American Express Open Online Screening Room for Customers to Rate New Works from Emerging and Established Filmmakers

-- Building on the success of the inaugural competition in which thousands of Amazon.com customers participated, online jurors can now track the films they've rated and watch them as many times as they wish

Amazon.com, Inc. (Nasdaq: AMZN), the Tribeca Film Festival and itsfounding partner American Express today announced the opening of theTribeca Screening Room (www.amazon.com/screeningroom). For the nextfour weeks, millions of Amazon.com customers will have the opportunityto rate submissions from novice and established filmmakers.Additionally, a new feature in the Tribeca Screening Room tracks eachfilm rated by customers and allows them to watch the films they'verated again and again.

The Tribeca Screening Room will close on September 23, and theratings will be tabulated. On October 3, the five top-rated films willbegin to debut on the Amazon.com home page. The grand prize winner asselected by Amazon.com customers will be announced in November andwill receive a $50,000 award from American Express towards his or hernext film project.

Hosting a second competition spotlights the dedication ofAmazon.com, the Tribeca Film Festival and its founding partnerAmerican Express to the filmmaking community. The continuing goal ofthe three institutions is to provide an ongoing forum that encouragesnew filmmakers to enter the field while also providing establishedfilmmakers with a platform to showcase their work. Consumers, seriousfilm aficionados and casual film fans are able to join the process,assuming the role of film critics and competition jurors.

"The Tribeca Film Festival's commitment to filmmakers and thefilmmaking community extends to identifying innovative platforms thatwill make their works available to the largest audience possible,"said Jennifer Maguire Isham, president of the Tribeca Film Festival."This competition is a tremendous outlet for filmmakers at everylevel, as well as pure fun for the audiences watching the films andbeing a part of the process."

"The quality and entertainment value of the films in the firstcompetition has created a great deal of anticipation among customersand the filmmaking community for the opening of the second screeningroom," said Amazon.com vice president Kathy Savitt. "We're pleasedthat customers are coming to Amazon.com to access exclusive contentand take part in the search for great filmmakers."

"The Amazon Theater/Tribeca Film Festival Short Film Competitionhas shaped a unique forum where the filmmaking community can bothexpress their ideas and engage in a creative dialogue with the publicabout their work," said Rich Lehrfeld, American Express vice presidentfor sponsorship marketing. "We're thrilled to support this effort onceagain and are looking forward to watching people select the next greatshort filmmaker."

Only films submitted to the second Amazon Theater/Tribeca FilmFestival Short-Film Competition between June 29 and August 17 areeligible for this sequel contest. Each entry must be a maximum ofseven minutes in length and must conform to the rules and instructionsfound at www.amazon.com/shortfilms.

Last June, the five finalists from the inaugural competition wereflown to New York City where their works were screened at a VIPgathering at the Tribeca Film Center. Pennsylvania native Jon Lindgrenwas presented with the grand prize by author Tom Wolfe andentertainment entrepreneur Damon Dash for "Rachel's Challenge," ashort film chronicling a behind-the-scenes battle of good vs. evilsurrounding the Columbine high school shootings. Lindgren's $50,000pre-paid American Express card will be used to help fund his next filmproject.

Macromedia Flash is the exclusive video format for the AmazonTheater/Tribeca Film Festival Short-Film Competition.

About Tribeca Film Festival

The Tribeca Film Festival was founded by Robert De Niro, JaneRosenthal and Craig Hatkoff to celebrate New York City as a majorfilmmaking capital. Tribeca Cinemas, located at 54 Varick Street, wasacquired by the Festival founders in 2003 and serves as a year-roundvenue for the Festival and its related activities.

The 2005 Festival, presented by American Express, took place fromApril 19th to May 1st in various locations throughout lower Manhattan.The 2005 Festival featured special events, outdoor concerts andscreenings, a street fair, and panel discussions with notedfilmmakers.

About Amazon.com

Amazon.com (Nasdaq:AMZN), a Fortune 500 company based in Seattle,opened its virtual doors on the World Wide Web in July 1995 and todayoffers Earth's Biggest Selection. Amazon.com seeks to be Earth's mostcustomer-centric company, where customers can find and discoveranything they might want to buy online, and endeavors to offercustomers the lowest possible prices. Amazon.com and third-partysellers offer millions of unique new, refurbished, and used items incategories such as health and personal care, jewelry and watches,gourmet food, sports and outdoors, apparel and accessories, books,music, DVDs, electronics and office, toys and baby, and home andgarden.

Amazon.com and its affiliates operate seven retail Web sites:www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp,www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, "Amazon.com," "we," "our," and similar termsinclude Amazon.com, Inc., and its subsidiaries, unless the contextindicates otherwise.

Forward-Looking Statement

This announcement contains forward-looking statements within themeaning of Section 27A of the Securities Act of 1933 and Section 21Eof the Securities Exchange Act of 1934. Actual results may differsignificantly from management's expectations. These forward-lookingstatements involve risks and uncertainties that include, among others,risks related to potential future losses, significant amount ofindebtedness, competition, management of growth, potentialfluctuations in operating results, international expansion, outcomesof legal proceedings and claims, fulfillment center optimization,seasonality, commercial agreements, acquisitions, and strategictransactions, foreign exchange rates, system interruption, consumertrends, inventory, limited operating history, government regulationand taxation, fraud, and new business areas. More information aboutfactors that potentially could affect Amazon.com's financial resultsis included in Amazon.com's filings with the Securities and ExchangeCommission, including its Annual Report on Form 10-K for the yearended December 31, 2004, and all subsequent filings.

About American Express

American Express has been the Founding Sponsor of the Festivalsince its inception in 2002. Part of a multi-year relationship, thesponsorship demonstrates American Express' dedication to the goals ofthe Festival and the revitalization of lower Manhattan.