Amazon: More Than 10 Mln New Members Worldwide Tried Free Shipping Program Prime

(RTTNews) - Amazon.com Inc. (AMZN) said that its 20th holiday season brought record growth to the company's fast, free shipping program Amazon Prime - more than 10 million new members worldwide tried Prime for the first time. Amazon customers also benefited from low prices this season, including more than 25,000 Lightning Deals.

The company stated that it is working hard to make Prime even better and expanding the recently launched Prime Nowto additional cities in 2015.

Amazon Prime has come to mean fast, free shipping, free streaming and free reading. This year, Amazon added nearly a dozen new features and benefits to Prime. In addition to Prime Instant Video and the Kindle Owners Lending Library, members now enjoy Prime Music, Prime Photos, Prime Pantry, Amazon Elements, critically-acclaimed and exclusive streaming content, early access to select Lightning Deals, exclusive pricing on select Amazon devices, exclusive pricing on Same-Day Delivery and more.

Following the November launch of Prime Photos, members also uploaded nearly one billion photos with free unlimited photo storage in Amazon Cloud Drive.

According to the company, Amazon Fire TV is the best-selling streaming media box on Amazon.com this holiday season.Fire TV Stick, Fire HD 6 and Fire HD 7 were among the most wished-for items on Amazon.com this holiday season.

Nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday. Mobile shopping accelerated as customers got later into the shopping season.