Adobe Online Shopping Data Projects Strong Sales Growth In Holiday Season

(RTTNews) - Graphic design software maker Adobe Systems Inc. (ADBE) Thursday said its online shopping forecast predicts online prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season.

In its 2014 Digital Index Online Shopping Forecast for this year's holiday season, which was released on Thursday, the company noted that sales of $1.35 billion are expected on Thanksgiving Day, a 27 percent increase over last year.

Sales on Cyber Monday are forecasted to be $2.6 billion, an increase of 15 percent. Black Friday is predicted to be the fastest growing online sales day of the year at $2.48 billion, an increase of 28 percent.

According to the firm, Apple's iPhone 6 and 6+, Sony's PlayStation 4, Fitbits and Disney's 'Frozen' dolls are in the consumers' buying list.

Brad Rencher, senior vice president, Digital Marketing at Adobe, said, "Consumers will be able to get the best deals this year if they shop online on Thanksgiving Day. Smartphones and tablets continue to drive more and more sales online, which will lead to new sales records on Thanksgiving Day, Black Friday and Cyber Monday. With over 30 cents on the dollar spent via mobile devices, Thanksgiving Day will surpass Black Friday as the most mobile shopping day ever recorded."