Adobe Data : Cyber Monday Sales Up 16%; Large Retailers See Biggest Gains

(RTTNews) - Adobe (ADBE) released its 2014 Digital Index Online Shopping data for Cyber Monday. Total online sales were $2.65 billion, up 16 percent from last year. The top 25 retailers, who each generated $30 million or more on Cyber Monday, saw online sales increase by 25 percent capturing nearly $1.8 billion.

Smaller retailers, those generating $2 million or less, grew by five percent. Consumers saw the highest discounts of 23 percent in the early morning hours and more than half (54 percent) of online sales came in outside of normal working hours.

Adobe said that the latest findings were based on the analysis of aggregated and anonymous data of more than 400 million visits to 4,500 retail websites on Cyber Monday.

According to Adobe Data, Consumers spent $2.65 billion online on Cyber Monday, a 16 percent growth year-over-year Shopping reached its peak between 9 and 10 p.m. ET. The top 25 U.S. retailers (brick-and-mortar and online-only) saw 25 percent year-over-year growth. Smaller retailers increased online sales by only five percent. Between Thanksgiving Day and Cyber Monday, total online sales came in at $9.6 billion, a 20 percent growth year-over-year. The season's total, between November 1 and December 1, rose 14 percent year-over-year to reach $37.9 billion.

The Shopping data showed that Consumers were able to get the best deals with discounts reaching 23 percent on average during early morning hours. By the end of the day the average discount climbed by two percentage points to 21 percent. Online shopping occurred mostly outside of work hours (54 percent), with 41 percent coming in after 6 p.m. ET even at elevated price levels.

Smartphones and tablets continued to drive sales. Nineteen percent of total online sales ($328 million) were driven by mobile devices, flat compared to last year. Smartphones and tablets drove equal shares with iOS devices generating 79 percent of total mobile sales.