YES Network, DIRECTV and MLB.com Team Up to Provide First-Ever Interactive TV Content for Major League Baseball, On The YES Network's New York Yankees Telecasts

The YES Network (www.yesnetwork.com), DIRECTV, Inc. and MLB.comhave reached a multi-year agreement to offer the first-everinteractive TV content for Major League Baseball, on YES Networkbroadcasts of New York Yankees regular season games in its hometelecast market starting in July 2006 -- only on DIRECTV.

With this partnership, the YES Network becomes the first regionalsports network in the country to offer its viewers true, single-screeninteractive content. MLB.com, the official Web site of Major LeagueBaseball, will be the source for the application's constantly updatedstatistics, scores, records and other data feeds.

YES' first-ever interactive programming offering -- includinglive, up-to-the-minute statistics, box scores and scoreboards, a bonus"StarCam" camera focusing on a particular star each inning, a dailyinteractive game and more, will result in an unparalleled viewerexperience, enabling DIRECTV baseball fans to interact in real-timewith other Yankees fans. The enhanced features will be available toDIRECTV customers living in the YES Network footprint at no additionalcost.

"This is the latest step in our efforts to deploy new technologyto enhance the YES viewer experience," said Ray Hopkins, COO, YESNetwork. "Yankees fans are among the most passionate and mostknowledgeable fans, and watching the Yankees on YES is often a sharedexperience. Through this partnership with DIRECTV, we'll give fans amore customized, personalized telecast, one in which they can interactwith fellow fans."

Key Components of DIRECTV Interactive Content on YES' YankeesTelecasts

-- Live, up-to-the-minute interactive scores of other MLB games

-- Live, up-to-the-minute interactive in-game, historical and league statistics

-- Instant access to live in-game box scores

-- A bonus "StarCam" camera focusing on a particular star each inning

-- A daily interactive game

-- Interactive access to season results for the Yankees, and their remaining schedule

"Only DIRECTV is providing sports fans with this kind ofmulti-layered level of interactivity," said Eric Shanks, executivevice president, DIRECTV Entertainment. "We raised the bar oninteractive content with NFL SUNDAY TICKET(TM) and our MEGA MARCHMADNESS(TM) NCAA package, now we're excited to partner with YESNetwork and MLB.com to provide one of America's most passionate fanbases with a compelling way to follow their favorite team throughoutthe 2006 season with exclusive interactive content. Our interactivefeatures will make it possible for DIRECTV to move Yankee Stadium, andother stadiums around the country, into the living rooms of Yankeesfans living in the YES Network footprint. By adding a new level ofpersonalization, information and convenience to the Yankees viewingexperience, fans will always feel like they are at the ballparkwithout having to get up from their couch."

The YES Network (Channel 622) is available as part of DIRECTV'sTOTAL CHOICE(R) monthly programming service to residential customersin the YES Network footprint, including New York and Connecticut, andareas of New Jersey and Pennsylvania. DIRECTV customers living inthese areas must have an interactive-capable DIRECTV receiver toaccess the enhanced features.

The YES Network has been the most-watched regional sports networkin the country for three years running (2003, 2004, 2005), and alsofinished 2005 as the most-watched sports network in New York inPrimetime (defeating ESPN and ESPN2, along with the other New Yorkregional sports networks).

During one stretch in September 2005, YES' Yankees telecastsout-performed many network premieres in key demos, including "ER,""Will & Grace," "Law & Order: SVU" and "The Apprentice" (NBC), "Kingof Queens," "Yes Dear," "Without a Trace" and "Two & a Half Men"(CBS), "Arrested Development" (FOX) and "Alias" and "According To Jim"(ABC).

About The YES Network

The YES Network features the 26-time World Champion New YorkYankees and the 2002 and 2003 Eastern Conference Champion New JerseyNets. The YES Network is available on cable to viewers in New York,Connecticut, and parts of New Jersey and Pennsylvania, and on DIRECTVnationally. In addition to Yankees and Nets games, YES televises otherprofessional and collegiate sports teams and events, as well asclassic sports footage. YES Network programming also includes originalbiography, interview and magazine programs, and a live simulcast ofWFAN's "Mike and the Mad Dog" show Monday through Friday from1pm-6:30pm. Further YES Network information can be found atwww.yesnetwork.com.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television serviceprovider with more than 15 million customers. DIRECTV and the CycloneDesign logo are registered trademarks of DIRECTV, Inc. DIRECTV(NYSE:DTV) is a world-leading provider of digital multichanneltelevision entertainment services. DIRECTV is approximately 34 percentowned by News Corporation.