Yellow Page Ad Spending by Small Businesses Report to be Published by

    Business Editors

    OMAHA, Neb.--(BUSINESS WIRE)--Jan. 10, 2005--infoUSA(R) (NASDAQ:IUSA), the leading provider of proprietary business and consumer databases, sales leads and business credit reports, today announced that it will be publishing the first comprehensive report on Yellow Page Ad Spending by Small Businesses. The report will include all spending by small businesses for Yellow Page advertising. Yellow Page publishers and web advertising firms will be able to sort this information by many selects, including by individual business as well as by SIC code and any geographic region. The company plans to make the report available in February, 2005.
    To create the report, infoUSA matched each business in its proprietary database of 14 million businesses with the size of the corresponding Yellow Page ad. It then calculated ad spending by multiplying the ad size by the advertising rates charged by the publishers. The company will use over 6,000 telephone books to compile this report.
    The Yellow Page Ad Spending by Small Businesses report will be very valuable to Yellow Page publishers and to web advertising companies in conducting prospecting and marketing research. For further details on licensing this report, please contact Amit Khanna at 402/596-8933 or via email at amit.khanna@infousa.com.

    About infoUSA

    infoUSA (www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites, including Yahoo! (Nasdaq:YHOO - news) and America Online (NYSE:TWX). Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.

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CONTACT: infoUSA, Omaha Vin Gupta, 402-596-8900 Fax: 402-339-0265 E-Mail: vin.gupta@infoUSA.com or Laurel Gupta, 402-593-4535 Fax: 402-339-0265 E-Mail: laurel.gupta@infousa.com

KEYWORD: NEBRASKA INDUSTRY KEYWORD: ADVERTISING/MARKETING CONSUMER/HOUSEHOLD TELECOMMUNICATIONS INTERNET E-COMMERCE SOURCE: infoUSA

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