Wolverine Boots and Shoes Walks Away with Sixth Plus Award

Wolverine Boots and Shoes Walks Away with Sixth Plus Award

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    Business Editors/Fashion Writers
    WSA Show 2005
    MULTIMEDIA AVAILABLE:
    http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4815151

    ROCKFORD, Mich.--(BUSINESS WIRE)--Feb. 4, 2005--Wolverine(R) Boots and Shoes has been selected to receive the 2004 Plus Award for excellence in design in the work footwear category for the sixth consecutive year.
    Footwear Plus, a leading trade publication, compiled votes from footwear retailers, manufacturers and industry leaders to determine this year's award winners. Wolverine will be honored with its Plus Award at the World Shoe Association (WSA) show in Las Vegas on February 5, 2005.
    "We're very honored to receive the Plus Award again because it's voted on by the retailers," said Ted Gedra, executive vice president of the Wolverine Footwear Group. "It demonstrates their support of our goal to provide superior-designed and technologically-advanced work footwear for our customers."
    In an effort to expand upon its work footwear offering, Wolverine Boots and Shoes unveiled the revolutionary Wolverine MultiShox(TM) Individual Comfort System to retailers in July 2004. Wolverine MultiShox work boots will be introduced to consumers with an integrated advertising campaign throughout 2005, kicked off by an ad in the 2005 Sports Illustrated swimsuit issue.
    The fall 2005 Wolverine MultiShox line includes several new styles: moc-toe six and eight inch boots; a new Wellington; a six-inch lace-to-toe; and a kiltie lacer eight-inch boot. This new work footwear will accompany the current Wolverine MultiShox styles, which includes an oxford, hiker and six and eight-inch boots. Wolverine MultiShox boots and shoes are backed by a 30-day comfort guarantee.
    For product information or to locate the nearest retailer, visit www.wolverine.com or call 800-270-6079. The Wolverine Boots and Shoes brand is part of the Wolverine Footwear Group, a division of Wolverine World Wide Inc. (NYSE:WWW), manufacturers and marketers of branded and licensed footwear and performance leathers. Wolverine Boots and Shoes offers a wide range of footwear solutions in the work, outdoor sport and rugged casual categories. Patented technology systems for guaranteed comfort and performance include Wolverine MultiShox(TM), Wolverine DuraShocks(R), Wolverine Compressor(TM), Wolverine DuraShocks(R) SR, Wolverine Fusion(TM) and Wolverine SEMC(R).

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CONTACT: Wolverine World Wide Inc. Kelly Redinger, 616-866-7302 redingke@wwwinc.com or Laughlin/Constable Public Relations Stephanie Schultz, 414-270-7261 sschultz@laughlin.com

KEYWORD: NEVADA MICHIGAN TRACK INDUSTRY KEYWORD: APPAREL/TEXTILES RETAIL TRADESHOW PRODUCT PHOTO PHOTOWIRE SOURCE: Wolverine World Wide Inc. PHOTO: 38824

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