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02.10.2018 22:22:18

Walmart To Buy Plus-sized Online Apparel Retailer Eloquii

(RTTNews) - Walmart, the world's largest brick-and-mortar retailer, said it has agreed to buy plus-sized online apparel retailer Eloquii.

Walmart did not disclose the financial details of the deal, however, reports suggest the retailer has valued Eloquii at roughly $100 million.

"Known for its trend-driven, fashion-focused assortment, Eloquii is all about great-fitting and great-looking apparel specifically designed for women size 14 and up. Today, more than half of women age 18-65 in the US wear size 14+. We know they're looking not just for basics, but also for on-trend pieces that allow them to express their individuality. This is a segment of the market that has been historically underserved and neglected. We believe she deserves better."

Walmart has been acquiring several online labels since its $3 billion acquisition of Jet.com in 2016. Walmart now owns ModCloth, Bonobos and Allswell.

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