ValueClick Unites Technology Businesses under the Mediaplex Brand; Ind

    Online Writers/Business Editors/Marketing Writers

    WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--Jan. 24, 2005--ValueClick, Inc. (Nasdaq:VCLK) announced today that its Mediaplex and AdWare Systems subsidiaries have been united under the Mediaplex brand name. Today's announcement demonstrates ValueClick's commitment to better serve agency and marketer needs for the planning, execution and tracking of their online and offline media campaigns.
    "The new Mediaplex organization couples AdWare Systems' agency management, media management, and digital asset management expertise with Mediaplex's expertise in enabling advertisers, agencies and online publishers to manage their online display ad and email campaigns," said Tom Vadnais, general manager of ValueClick's Mediaplex subsidiary. "Through one brand, Mediaplex will now offer enterprise solutions and advertising tools for offline and online advertising to corporate marketers and the agencies that serve them."
    Since 1981, AdWare Systems has provided enterprise-class systems and unmatched client services that help marketing services organizations operate their agency management, media management, and content management processes more efficiently. An extensive effort has culminated in the re-architecture and extension of AdWare's AdVault product offerings. The new AdVault product suite reduces implementation, training and maintenance costs through its intuitive browser interface.

    Industry Veteran Joe Lampert to Lead AdVault Strategic Sales in New York

    Mediaplex today also announced the hiring of Joe Lampert to lead its AdVault marketing efforts. A fifteen-year veteran with marketing services enterprise software organizations, Mr. Lampert is an experienced industry executive with major advertising agency relationships. Mr. Lampert's background includes eleven years as vice president of client services for Donovan Data Systems, where he was responsible for senior relationships with major advertising agencies such as DDB, Saatchi & Saatchi, Zenith Optimedia, and Lowe & Partners Worldwide. Additionally, Mr. Lampert has provided strategic consulting services to MediaPort, an e-business consortium formed by advertising agencies Omnicom, IPG, and WPP. Mr. Lampert is based in New York and reports directly to Mediaplex general manager, Tom Vadnais.
    "I am excited to be joining ValueClick's Mediaplex subsidiary," said Lampert. "Agencies and marketers are looking for a stable and service-oriented partner to help them streamline their business processes, and I can now introduce them to the exact partner they've been seeking. Mediaplex's AdVault suite combines twenty-five years of experience and proven performance with the most user-friendly web-based interface I've seen in this arena. AdVault can easily manage the breadth and scale of transactions encountered by today's global agencies."
    ValueClick acquired Mediaplex and AdWare Systems through its acquisition of Mediaplex, Inc. in October, 2001. ValueClick's Mediaplex subsidiary is headquartered in San Francisco, with offices in New York and Louisville, Kentucky.

    About ValueClick

    ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through its three business units:

-- ValueClick Media (http://media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand and ValueClick Direct groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of e-mail marketing options.

ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.

-- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

-- Mediaplex (www.mediaplex.com) provides offline and online advertising technology solutions and services to corporate marketers and advertising agencies. Product lines include the MOJO suite for online display ad and permission-based email campaign management, the AdVault suite of agency management and media management enterprise solutions, and Content Depot for digital asset management.
    For more information, please visit www.valueclick.com.

    This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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CONTACT: ValueClick, Inc. Gary J. Fuges, 818-575-4677

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING NETWORKING INTERNET E-COMMERCE MANAGEMENT CHANGES MARKETING AGREEMENTS SOURCE: ValueClick, Inc.

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