Under Armour, NFHS Network Announce Multi-year Partnership

(RTTNews) - Under Armour, Inc. (UA) and the NFHS Network on Monday announced a new multi-year partnership, making Under Armour the first Anchor Partner of the Network.

The NFHS Network is the single online destination for watching boys and girls high school sporting events live and on demand from across the country so fans never have to miss a game.

As part of the multi-year partnership, Under Armour will receive a full slate of traditional sponsorship and digital media elements including in-game promotions and featured content, pre-roll video ads and integrated site takeovers. Both Under Armour and the NFHS Network will work collaboratively to develop integrated and unique original programming and content opportunities.