Top-Rated Indian Channels NDTV Profit and NDTV Good Times Now Available Exclusively On DIRECTV in the U.S.

DIRECTV, Inc., the nation’s No. 1 satellite TV service, and NDTV, India’s leading media and entertainment company, today announced the exclusive launch of NDTV Good Times and NDTV Profit. NDTV channels offer the best Indian content in entertainment, lifestyle, current affairs, news, economic analysis and world news. Before today these top-rated channels could only be seen in India. They are now available on DIRECTV’s International programming service, 24 hours-a-day seven days-a-week.

NDTV Good Times is the award winning travel and lifestyle channel that is targeted for viewers who are ready to discover and savor the Indian/South Asian lifestyle. NDTV Good Times’ programming focuses on culturally relevant topics like nutrition, health, technology, science, travel and personal wellness.

"NDTV Good Times and NDTV Profit are the most sought after Indian channels in the United States and are only available on DIRECTV’s international programming platform,” said John de Armas, vice president, WorldDirect, Inc. "NDTV Good Times and NDTV Profit are aimed at a specific segment of the market – the viewer who craves quality South Asian entertainment and news.”

Some of the most popular programs on NDTV Good Times include:

All About My Cars, Honey: This show offers the most expansive view of the automobile industry, looking at the world as one big station wagon traversing through vintage yesterdays to state-of-the-art tomorrows through the eyes of fascinating men and their hot wheels.

Around The World in 85 Plates: Magandeep Singh, one of India's finest and most charming sommeliers, samples and savors food on his trip around the world. Tucking into local cuisine, sipping on exotic drinks, getting invited to the most exclusive clubs and restaurants, bringing world cuisine at your doorstep.

Chak Le India!: A show that features India's rich cuisine to wet the appetite. Join the talented young chef, Aditya Bal as he travels to various parts of the country, eats the finest dishes and then tries out the recipes in his personal kitchen. It's a show that aims to travel, eat and learn - and becomes your ultimate Indian Food Guide.

One Life To Love: Love, money, happiness, men-women, bad bosses, good employees: OLTL is a feel-good show that explores personal and professional issues in depth and always aims to help viewers lead a freer, happier and less-stressed life. The show follows an easy conversation/documentary format with expert insights that viewers can immediately apply to their lives.

The Single Female Traveler: Just because you are going solo, doesn't mean you have to go alone. Join our single female traveler as she scours the world in search of the most exciting, beautiful and safest places to let your hair down. Take a trip with her and learn how to travel all by yourself.

The Next Big Thing: If it's technology and it is into the future, chances are it's on "The Next Big Thing” – a program that explores the world through research labs to track down products and services that are breakthroughs in the field of science and technology. The show previews technology that consumers can look forward to in the future.

Spa Life: The world has changed. The 21st century gentleman is acutely aware of the importance of a fine manicure or a fruity facial. He's unapologetic about checking in with his better half or significant other, to enjoy a full-blown spa experience. Presenter Arun Thapar is on a part personal, part professional journey through the world of high-end male grooming.

NDTV Profit is the leading Indian business channel that reports on market updates, economic trends, policy changes in the government and offers special interactive programming with key market investors and corporate leaders. In the evening, NDTV Profit offers some of the best lifestyle content available ranging from the hippest cutting-edge technology to the season’s hottest fashion trends.

NDTV Profit popular programming includes:

Breakfast with Profit: A morning dose of market headline news for business viewers, highlighting what the previous day looked like and what is in store for the day ahead, its topics include the financial market, corporate news and entertainment.

Profit Newsroom: Breaking news and exclusive information on public companies, done only during market hours, as this news moves the market.

Business Prime time: All the stories that hit the headlines in one definitive business bulletin. A neatly packed half-hour show that provides a brief recap of the days top business developments, market news and corporate tie ups. It also has a lighter flavor of lifestyle news ranging from a new gizmo in the market to what cars are the flavor of the season.

Profit at Night: Is a power packed 60 minutes for any business person or investor, wrapping up the day's highlights in the corporate world along with a breakdown and analysis for easy understanding. The show offers exclusive stories and relevant news followed by professional analysis and reactions.

NDTV Good Times and NDTV Profit are now available on DIRECTV's HindiDirect and HindiDirect II programming packages, which are part of the international programming platform and are tailored toward Hindi speaking audiences within the United States. International customers must first subscribe to DIRECTV BASIC ($12.99/mo) or any DIRECTV base programming package ($29.99/mo or above). For more information on how to receive the NDTV channels customers should call 1-800-378-4179.

The DIRECTV International platform has launched over 125 channels that deliver a wide variety of new programming in multiple foreign-languages, including Spanish, Russian, Hindi, Telugu, Tamil, Bengali, Mandarin, Cantonese, Vietnamese, Tagalog, Korean, Polish, Arabic, Portuguese, and Greek, to emerging ethnic markets throughout the United States.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ:DTV), the nation’s No. 1 satellite TV service, presents the finest television experience available to more than 17.6 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please call 1-800-DIRECTV or visit www.directv.com.

About NDTV

NDTV Ltd, founded in 1988, is India's largest news and infotainment network. It is home to the country's best and brightest reporters, anchors, camerapersons and producers; 23 offices and studios across the country host India's most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of launching the most successful news channels in India and three abroad: Its flagship channel NDTV 24x7 is a clear leader in the English news segment, NDTV Profit, a 24-hour business plus channel, is India’s leading business news channel, and NDTV India is amongst the country's most credible Hindi news channels. NDTV is credited with pioneering several broadcasting and programming initiatives in Indian television setting award winning benchmarks in reporting and production. The group has now expanded into one of the nation’s biggest broadcasting houses by growing beyond news into Entertainment and Lifestyle Broadcasting, Media Process Outsourcing and Convergence.