The New York Times Magazine Ranks in Top Five of All Magazines Measure

The New York Times Magazine Ranks in Top Five of All Magazines Measured by Publishers Information Bureau for Third Year in a Row

    Publishing Writers/Advertising Writers/Business Editors

    NEW YORK--(BUSINESS WIRE)--Jan. 14, 2005--

Delivers 104 New Advertising Pages in 2004; Introduction of "T: Style"
    Exceeds All Expectations with 41% Paging Gain

    The New York Times Magazine announced today that its total advertising pages in 2004 increased by 104.69 pages. According to The Publishers Information Bureau (PIB), this makes The Magazine the third highest-ranked national magazine in advertising pages and the highest ranked national publication to reach readers with diverse interests. This is the third consecutive year that The Magazine has ranked in the top five among all national magazines measured by PIB.
    The Magazine also announced that in 2004 its new companion publication - "T: The New York Times Style Magazine" - saw a 41 percent gain in advertising pages over its predecessor "Part 2" publication. This gain is the highest ever achieved by any publication launched by The New York Times.
    "The Magazine is competing with a lot of great titles and, because of this, we are especially proud to be ranked the highest among publications that speak to readers with interests in business, politics and popular culture," said Jyll Holzman, senior vice president of advertising at The New York Times. "The Magazine's increase in ad pages demonstrates its appeal as an effective marketing platform of choice to companies that want to reach well-educated, informed and affluent consumers."

    PIB 2004 Ranking

    For the full year 2004, The Magazine had a total of 3,467.89 advertising pages and was ranked third by PIB among the 242 national magazines it measures. The Magazine reaches 5.8 million weekly readers every Sunday in hundreds of markets across the nation and crosses all reader interest categories including business, politics, popular culture, fashion, consumer and lifestyle.
    For the period Jan. 1, 2004 through Dec. 31, 2004, PIB ranked the following national magazines according to total ad pages:

1. People Weekly 11. Fortune 2. Forbes 12. Sports Illustrated 3. The New York Times Magazine 13. Bride's 4. Fortune 14. Power & Motoryacht 5. In Style 15. Yachting 6. Business Week 16. New Yorker 7. Vogue 17. TV Guide 8. Bridal Guide 18. Vanity Fair 9. New York Magazine 19. Newsweek 10. Time 20. Economist

    PIB is a membership organization that tracks the amount and type of advertising carried by consumer magazines. With a membership representing roughly 85 percent of consumer magazine advertising volume in the U.S., PIB is recognized as the primary source for consumer magazine advertising data. PIB reports the pages and rate card dollars of advertising for approximately 250 publications (including supplements) by title of publication, by classification and advertising, and by company and brand or service advertised.

    T: The New York Times Style Magazine

    "T: The New York Times Style Magazine," introduced in the fall of 2004, was created to showcase stylish living today and feature the latest trends in men's and women's fashion, design, travel and entertaining.
    "'T' wasted no time in demonstrating its appeal to readers," added Ms. Holzman. "As a result, advertisers quickly embraced 'T' and drove its ad pages to levels that we have never seen before."
    "T" consists of four magazines, each published twice per year, that include:

--	"T: Women's Fashion" (first published on Aug. 29, 2004), which sorts and selects the hottest new signature pieces and trends in women's fashion.
--	"T: Men's Fashion" (first published on Sept. 19, 2004), which offers a tailored roundup of the best looks, trends and personalities in men's fashion.
--	"T: Design" (first published on Oct. 10, 2004), which reveals how and where the lines in home design now cross and diverge in architecture, decor and home furnishings.
--	"T: Living" (first published on Nov. 7, 2004), which features lifestyle and entertaining trends and reports on the latest in food, wine, tabletop, kitchens, bathrooms and more.

    Beginning this year, "The Sophisticated Traveler" joins the "T" magazine collection and will be named "T: Travel." It will continue to report on exotic travel destinations around the world.

    About The New York Times Company

    The New York Times Company (NYSE: NYT), a leading media company with 2003 revenues of $3.2 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City radio stations and more than 40 Web sites, including NYTimes.com and Boston.com. For the fourth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2004 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

    This press release can be downloaded from www.nytco.com and www.nytco.com/community

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CONTACT: The New York Times Company Diane McNulty, 212-556-5244 mcnuldc@nytimes.com OR Al Leach, 212-780-1946 al@gordonandleach.com

KEYWORD: NEW YORK INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING PRODUCT SOURCE: The New York Times Company

Copyright Business Wire 2005